Top 15 E-Commerce Marketing Strategies to Increase Sales in 2021
2020 has been a strange year for brands and businesses online. It has been a year of immense growth for the retail sector with economic experts suggesting this plausibility due to the economic effects of COVID-19.
However, experts also predict that this surge in sales is likely to slow down in the coming years. One of the reasons why online sales went skyrocket was due to the consumers avoiding the brick-and-mortar stores, and in doing so, found the online shopping experience overwhelming.
If you are an e-commerce brand or a store planning to change the strategy of your business in 2021 then you have come to the right place.
With these articulate and proven e-commerce marketing strategies, we will discuss how you can bring traffic to your site, build deep-rooted connections and trust with your customers and get back on those lost sales.
Here are some of the critical concepts and strategies to become a top marketing consultant in Dubai.
1. Create a strong website design that is built to impress
We studied some of the fastest-growing e-commerce stores in the world and found out that all these websites have a few things in common. For the majority of the part, all the websites had appealing headlines, customer feedbacks, featured products, product information and transparent unique selling proposition.
So if you aim is to grow in the e-commerce market and boost your sales, the first and the foremost thing you should do is ensure that your website is set up in a manner that is feasible for growth.
While you can use any platform to create your e-commerce website, we advise you to use Shopify. One of the reasons why we recommend our clients to use Shopify is simply because of the great design patterns and features that contribute to your SEO/PPC efforts and help you build strong traffic online.
2. Examine and evaluate your sales cycle
Every business is different from another. How long does it take before a customer purchases a product or two from your website? Understanding the persona of customers on your website can help you develop the best marketing strategies for your business.
If you are not aware of how long a customer takes to finish the sales cycle on your website, it will be challenging for you to find out which platforms are the best for ads and when you should start the process or retaining and sending newsletters and emails.
Measure the conversion rate first. Is your customer converting in a week? A month? Or a year? Defining your sales cycle will take a lot of planning, research and testing. Once you have this part of the strategy sorted out, you can easily move to the next phase of your online marketing strategy.
3. Is your checkout process easy to read and understand?
If the checkout section of your e-commerce website is complicated, you will not be able to generate traffic and sales for your business. The best strategy is to show everything on one page for efficient results.
However, if you do wish to have multiple pages, show a progress bar at the lower section of every page so that your customers can know how much longer the process will take. But most importantly, your goal should be to provide efficient solutions to your customers.
Ensure that the buttons are easy to find and understand. The more time a consumer spends looking for the checkout button, the quicker he/she will get exasperated with your website.
4. Focus on offering the best customer experience possible
Understand that the prime objective of your website is to facilitate your customers in the best possible manner. As the market of e-commerce gets crowded with each passing day, brands perish through offering the best customer service solutions to their customers. Ask yourself some questions: Is your website fun to visit and easy to interact with? Do your customers get everything easily?
That being said, gone are the days of just offering sound customer service and prompt responses. These things are mandatory to flourish in the e-commerce market. One research study suggests that five out of three shoppers believe that ecommerce sites should respond within five minutes.
But the real question is what should e-commerce stores do? Use Facebook to respond to their customers, add a chatbot or hire customer support agents? That is for you to decide.
5. SEO your product pages wisely
We would miss out on the most important aspect if we didn’t talk about SEO in our list of the marketing strategy for your online business. SEO is the heart of e-commerce digital marketing and begins with your product pages.
When doing SEO for your product pages, make sure that each page has the following:
- A strong Meta title and description that uses relevant keywords and encourages the searches to click on your website.
- Different types of product pages with alternate text and target keywords.
- A detailed product description with all your target keywords.
- A URL with a strong keyword.
- Product scheme to improve the traction and traffic of your website on Google with price and rating information.
As you collect all the information for 2021, try incorporating the above mentioned strategies to improve your presence online. With every update you embrace will capture the attention of your online customers.
That being said, you will also be able to track down all these improvements through improvements in your revenue and ROI.