PPC and Web Design: How They Work Together?
Pay per click (PPC) is a popular paid advertising method in which advertisers pay a fee every time a user clicks on their ad. Many businesses turn to PPC for instant gains in traffic.
However, if you truly want your pay per click campaign to be successful and generate leads, you need to pay attention to web design.
You read that right – although they may seem like two unrelated things, the truth is that the best PPC specialists create successful paid ad strategies by working together with effective web design to maximize conversions.
What is Pay Per Click (PPC)?
Pay per click, or PPC, is an internet marketing model whereby advertisers pay a fee every time their ad is clicked on. Basically, advertisers bid for ad placement in search engine’s sponsored links when someone searches a keyword that is related to their business.
PPC ads are placed at the top of search engines for related keywords and search queries, above the organic search results. It is notated with the word “Ad” written beside the URL.
When users click on the paid ad, they are redirected to the business’s website. The goal is to bring visitors to the site and get them to convert.
Why Web Design is Important for PPC?
PPC is one element of a plan to encourage site visitors to convert. This is because, very simply, PPC only brings users from search engines to the business’s website. After this, an effective web design will encourage those users to finally convert.
Hence, web designers and PPC specialists will often work in unison towards their business goals. And in fact, the best digital marketing agency in Dubai will take necessary steps to ensure that web design is facilitative of the PPC objectives.
Here are some different ways that web design and PPC work together to maximize conversions for your business:
1. Easy Site Navigation Encourages Conversion
An easy to navigate web design will encourage users to perform the desired action of the PPC campaign. For example, if the website is very slow and difficult to navigate, then users will click away from the site. This will be a waste of the advertisement cost, thereby increasing the cost and minimizing the success of the PPC campaign.
2. Clear Call to Action to Achieve PPC Objective
A call to action (CTA) will prompt site visitors towards completing a certain action. For example, if a digital marketing agency sets up a PPC campaign to increase sales for their product, then the web design must include a clear CTA button that will encourage the users to follow through and purchase the product advertised in the paid ad.
3. Good User Experience for Long-Term Retention
PPC will bring visitors to your site for one time. But good web design will make them come back, even after the paid ad has ended. Therefore, if you want to make the most out of your paid ad, then focus on creating attractive and responsive web design that provides a good user experience. This will lead to long term retention of visitors.
4. Fast Loading Speed to Prevent Bouncing
You would be surprised at how quickly visitors abandon sites that are slow to load. Hence, even if a visitor clicks on your paid advertisement, there is a chance that they will bounce away before they even browse your site if it is slow. Therefore, a good pay per click agency in Dubai will ensure that the web design is responsive, with a fast speed, to prevent the risk of a high bounce rate.
Clearly, web design plays a large role in determining the success of a paid advertising campaign. PPC specialists should work in collaboration with web designers to ensure that the costs and efforts of PPC advertising are not gone in vain.
The Best Digital Marketing Agency in Dubai
Alpha Candy is the best digital marketing agency in Dubai. We believe in a holistic approach to online marketing, in which all efforts come together to achieve business objectives. Therefore, we will make sure that your pay per click campaign is highly successful by working with our web designers and PPC specialists to create an effective strategy. Contact us now to learn more about how we combine pay per click advertising with user-friendly web design to maximize your sales!