Powerful SEO Techniques that Generate Real Traffic
Search engine optimization (SEO) refers to all the activities that are taken for the purpose of increasing the search engine page rankings of a website. SEO is essential for websites that are interested in generating real, organic traffic in the long run.
In the past, many businesses would get away with using unethical, or black hat marketing tactics for increasing SEO. But today, search engines have become more intelligent, and can therefore detect which websites are using effective SEO techniques.
Hence, it is important to seek expert help when implementing a search engine optimization strategy. A good SEO and digital marketing agency in UAE can help you in this regard, by effectively using powerful SEO techniques that will generate real traffic.
What are Powerful SEO Techniques?
Powerful SEO techniques refer to the activities which are conducted with consistency, and over a period of time which ultimately improve a website’s search engine rankings. This leads to organic traffic growth.
Some of the best, powerful SEO tactics for generating higher organic traffic are as follows:
- Improving user experience on your website
- Creating rich, valuable content
- Focusing on niche-specific long tail keywords
- Strong website architecture that is easy to navigate
- Building strong back links on high authority sites
When a potential customer visits a website, they expect to find what they are looking for with reasonable ease. A poorly constructed site makes it difficult for customers to navigate, as well as search engines. As a consequence, visitors will quickly bounce of the website, and its rankings will be pushed lower on SERPs.
Therefore, having a strong user experience (UI) is a powerful SEO technique that should never be overlooked. A specialist web design agency can help create an effective user experience for your website in some of the following ways:
- Fewest landing pages needed for conversion
- Easy sign up and purchase process
- Clear call to action buttons
- Fast website speed
- Cohesive theme throughout the website
Keyword stuffing and reproducing already published content will not improve SEO. In order to actually improve search rankings, your website must offer unique, rich, and valuable content that visitors can benefit from. This will improve traffic, bounce rate, and greater customer loyalty.
An SEO and digital marketing agency in UAE can help you develop an effective content strategy for improving traffic. Here are some powerful tips for producing rich content:
- Original and unique concepts
- Shorter paragraphs (3-5 lines)
- Headings and subheadings
- Keyword density of 2.4%
Many businesses make the mistake of trying to target high competition, generic keywords. This makes ranking higher on SERPs more difficult. To actually achieve higher search rankings, it is better to focus on niche-specific long tail keywords with relatively less competition.
An expert SEO and digital marketing agency in Dubai will have the tools and knowledge to select the best keywords by:
- Conducting keyword research
- Determining the best long tail keywords to target
- Including keywords effectively in web design and marketing strategy
This SEO tactic is more technical and usually requires help from a specialist web design agency in Dubai. It involves developing the website in such a way that is easy to use, and which appeals to search engines.
Tips for improving website architecture to generate more organic traffic are:
- Keyword rich URLs
- Minimal landing pages
- Consistency in all landing pages (same size, theme, etc.)
- URL structure that reflects navigation history
- Strong internal linking structure
Backlinks are an important part of SEO. However, it is very important to gain backlinks from high-authority sites, and backlinks from spammy or unreliable websites will affect your search rankings negatively. An expert SEO agency in Dubai can launch an effective backlinking campaign for your website using ethical and powerful techniques:
- Seeking backlinks from niche-relevant websites
- Preferring high authority websites for backlinks
- Guest posting to gain backlinks
These powerful SEO tactics can help gain rich, organic traffic that will benefit your business in the long-run. Organic traffic is great because it is free, and usually gains customers that are actually interested in what your website is offering, leading to higher conversion.
Improve SEO with an Expert Digital Marketing Agency in UAE
Alpha Candy is the leading provider of digital solutions in Dubai. As an expert SEO, digital marketing, and web design agency in Dubai, we can help you create the perfect strategy for improving search engine rankings and generating greater real and organic traffic. Contact us today to learn more and get started!