Google AMP and SEO: Everything You Need to Know
Did you know that more than 60% of all Google search queries come from mobile searches?
This statistic has been steadily increasing in the past few years, thus leaving online businesses no room to argue about the importance of catering to mobile users.
Google has come to realize this fact as well, which is why have created something known as Accelerated Mobile Pages (AMP), to help businesses create mobile-friendly versions of their website.
Optimizing your website for mobile users will guarantee a better user experience, meaning that a large chunk of your site visitors will become more likely to convert. At the same time, it is also essential for the visibility of your site on search engines. In fact, SEO specialists in UAE are preferring AMP for an SEO-friendly site.
Here is everything you need to know.
What are Accelerated Mobile Pages (AMP)?
AMP is an open-source HTML framework developed by the AMP Open Source Project. It helps websites improve the speed and readability of their mobile content, thereby creating a better user experience for their mobile site visitors.
Web pages created by Accelerate Mobile Pages offer a mobile-friendly interface and faster loading speed. This is because it helps to cut out the bulkiness of desktop-version web pages.
At the same time, AMP HTML offers stylistic elements that web developers and SEO specialists can use to create unique and attractive web pages, while remaining optimized for mobile browsing.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) refers to all the activities that increase the organic search engine page rankings of a website.
Google, and other search engines, send crawlers to websites for indexing. Sites that are easy to navigate are rewarded with higher rankings on search engine results pages (SERPs).
The best SEO and digital marketing agency in Dubai will follow search engine guidelines to achieve better rankings. This involves creating a better user experience for all types of visitors, whether it is desktop, tablet, or mobile visitors.
How AMP Can Improve SEO?
There are many aspects of SEO, from keyword research to content creation, but one important aspect is known as technical SEO. This umbrella term refers to all activities that SEO specialists and web developers take to make the website easy to access and explore.
Websites that have well-optimized mobile versions provide greater user experience, and makes it easier to crawl, and this is where AMP plays a role.
To be more specific, here is how Accelerated Mobile Pages (AMP) can play an important role in SEO:
1. AMP is Easier to Crawl
Crawlers find it very easy to sift through AMP web pages, since it involves minimal coding and unnecessary bulk. This means that crawlers are able to index accelerated mobile pages more easily, which means that it is more likely to be considered valuable to users. Thus, it improves search engine rankings. This is a major reason why a top-rated digital marketing agency in Dubai will prefer to develop web pages using AMP.
2. AMP Pages are Ranked at the Top of Search Pages
Web pages that are developed using AMP have a small lightening bolt symbol next to their page name on search results. Google tends to automatically place search results with the lightening bolt symbol on the top of search results for mobile users. This is because it is indicative of providing a good user experience. Hence, AMP is great for SEO!
3. AMP Improves Loading Speed
Good website loading speed is a key element of SEO, and Accelerated Mobile Pages provide exactly that. AMP removes the bulky elements that cause web pages to lag, such as unnecessary coding and large sized images. Thus, the web pages are clean and fast, making it very easy to navigate. Search engines will therefore rank AMP web pages higher than slower sites.
As you can see, Accelerated Mobile Pages provide an easy way to optimize your website for mobile searches. This will lend itself to a greater user experience for mobile site visitors, while improving your search engine rankings.
If you are ready to create an SEO-friendly, mobile optimized version of your website with AMP, then we can help you. We are the leading SEO and digital marketing agency in Dubai. Our team of expert web developers and SEO specialists in UAE will create a fast, attractive, and user-friendly mobile version of your website. Contact us today to get started!