Five Best Tips for Creating SEO-Friendly Content
Having a professionally curated website that delivers a strong business message can become a great sales or lead-generating machine. However, the objective here is to portray the right message at the right time which helps you connect to your designated audience at a higher level. Which is why, generating SEO-friendly content and having a strong content marketing strategy is important.
The dire objective of creating high-quality content marketing for your website is not just for your business website to look good. You want the right audience to read what you are writing. Which means that your content needs to have all the right SEO-traits to rank higher in the search engine platforms.
Since this method is proven to be the most effective one, a lot of companies opt for quality content writing with SEO-optimized articles to connect with their target audience.
Since a large portion of people constantly look up for topics relevant to the business, you just don’t need content but also the right content that appeases both your audience and search engines. In a nutshell, you need to write detailed, SEO-friendly content that gets ranked in top-ten search results.
Writing quality content is necessary when it comes to creating a string impression on your readers. But if your content is lacking from the SEO standpoint, you are missing out on plausible chances of getting your content visible to the right people.
Understand that a strong content goes side-by-side with practical SEO strategies; a practice which every business, be it small or large should work on.
So the real question is: Is generating SEO-friendly content hard? You know the answer. If you are already writing tons of content, you just need to shift the paddle and transverse in the right direction if you want to avail the benefits of SEO.
And once you start writing a great content, the road to attain higher rankings gets easier and simpler to maintain in the SERP pages.
In this blog, we will talk about five basic but effective rules that you should look oversee to make your content SEO friendly. And that too without adhering to any white-hat SEO rules. So without any further delay, let’s begin.
Rule No. 1 – How well is your keyword research?
Search engine optimization is all about putting the right pieces of puzzle together and keywords are those pieces in your content.
Selecting and targeting the best keywords for content writing basically means sending Google algorithms the right form of signals. By incorporating those keywords in your content, you are telling them what your content is about and what searches should it link to.
While all these things sound amazing, chalking out the right keyword for your content starts with research. When you planning to write a meaningful and engaging content, plan your keywords wisely. Here are just a few things you should always do:
- Plan your keywords with the help of keyword planning tools like Keyword Planner or AHREF.
- Target keywords that resonate with your business, your audience and most importantly, your content.
- Skim competitive keywords. Achieving rankings on those keywords is difficult and at certain times not possible.
For example, if you are writing a blog for content marketing agency in Dubai, don’t target for keywords like “Business Tips” or “Global Business”. Instead, go for something more specific like “Quality Content Writing for Businesses in Dubai”.
Also, make sure not to stuff your content with un-necessary keywords. Remember, use it wisely and adequately. Stuffing in too many keywords will damage the proximity of your content and won’t help you rank higher on search engine platforms.
Rule No. 2 – Write top-notch meta title and description
Once you know which keywords you want to use in your content, it is time to look into other important aspects of a successful blog.
While your content should appeal to the audience, it should also be engaging to the algorithms. Which indicates that you should focus on the following two:
- Meta title tag
- Meta description
If the body of your content is informative and interesting to read, just image what a strong title can do. It should be interesting to read, catchy and descriptive at the same time.
From the title, your reader should know what to expect from the blog. Also, it should be eye-catchy and compels the readers to read further. And most importantly, it should be 60 characters long. Nothing more, nothing less.
For description, the best example is to look at the Google search results and look into the short description below the title. That descriptive information is called meta description and should ALWAYS be up to 160 characters long.
The goal of meta description is to further captivate the audience and force the readers to click on your content. Many digital marketing experts suggest incorporating target keywords in description can further increase the chances of getting your blog the visibility you require for your content.
Rule No 3 – Your content should be mobile friendly
While everything looks great on web, majority of the users these days use internet from their cellphones. Similarly, optimizing your content and your website for mobile devices is another SEO rule that many people miss.
If you are ignoring this, your bounce rate will jump and you will end up losing a large portion of your audience.
To ensure that this doesn’t happen, do the following ASAP:
- Optimize your website content for all portable devices
- Adjust the screen sizes and design accordingly
- Test all the pages before you launch it live
Once you complete all the above mentioned pre-requisites, ensure that your content loads quickly on all devices. Take a note of all the design, test thoroughly and optimize it for best results.
Rule No 4 – Optimize your website Images and URL
You might not know this but search engines also take your URLs into consideration. This is why you need to ensure that your URLs always have the following:
- A keyword
- Aren’t lengthy
- Aren’t grubby
Luckily, we have an example of a bad URL – http://businesswebsite.com/1234567
However, a great URL should be something like this – http://businesswebsite.com/five-rules-for-creating-seo-friendly-content/
This will create a strong reputation for your business, your audience and your algorithm.
Rule No 5 –Filter your content
We agree that writing content can sometimes get a little boring. But when you are writing your content, you need to have a strong idea in your mind. People enjoy checking out different types of content online to find solutions to their problems.
When you filter out your content, it enables you to structure it appropriately and make it friendlier for those readers who don’t spend a lot of time reading the entire content.
If you do plan to filter your content, make sure you do the following:
- Use different headings and sub-headings to break the content down
- Write short paragraphs with simple words
- Use bullet points to make it more readable
- Use bold or italic fonts to emphasize an important fact or figures
- Avoid writing in large sentences
By following these guidelines, you will enable your readers to understand what you are discussing about and subsequently decrease the bounce rate.
Finally, in the end, make sure that you proofread the entire document for errors and punctuation and edit multiple times before publishing. If you happen to need any help, you can use different tools to check for plagiarism and grammar online.
Writing an engaging SEO-friendly content is not difficult. You just need to know a few details and you are good to go. Follow the tips mentioned above to create a strong talking points for your content. Build on from there and always find the grounds for improvement.
By incorporating these strategies, you will see a strong improvement in your rankings sooner than you expect.