6 Reasons Why Your Website Needs an SSL Certificate?
If you are a website or e-commerce store owner, then providing your site visitors with a safe and reliable experience should be a top priority.
Many online businesses that take security for granted end up paying a huge price when their customers personal information and data is stolen.
The way to avoid a security crisis and provide your customers with the safe browsing experience that they deserve, you need to get an SSL Certificate for your website.
What is an SSL Certificate?
SSL, also known as TLS, is a protocol for encrypting Internet traffic and verifying server identity. Any website with an HTTPS web address uses SSL. SSL certificates are what enable websites to move from HTTP to HTTPS, which is more secure. An SSL certificate is a data file hosted in a website’s origin server, and it makes SSL encryption possible.
A website needs an SSL certificate in order to keep user data secure, verify website ownership, prevent attackers from creating a fake version of the site, and to provide a safe and secure website browsing experience that users can trust.
6 Reasons Why Your Website Needs an SSL Certificate
While it may sound confusing and foreign to those without computer knowledge, an SSL certificate is immensely important to have. This is because it will provide your customers with the security that is needed to build brand trust and loyalty.
Here are 6 reasons why your website needs an SSL certificate:
1. Creates Brand Trust
Websites that have an SSL certificate show a symbol of a green padlock in the URL bar along with the website’s name written in green. This little symbol creates immense brand trust and assurance to visitors. Hence, customers will view your website as a legitimate business, which will develop long term brand trust.
2. Improves Website Speed
SSL certification can actually boost website speed. Previously, businesses used to think that getting an SSL certificate would hinder the loading speed of their site, but in actuality the opposite is true. This means that SSL certification boosts website security and website speed. It is a win-win situation, really.
3. Boosts Search Engine Optimization
Website security is a large factor in search engine optimization. Google and other search engines prefer websites that are secure, and hence SSL certified websites have a greater chance at getting higher search rankings. This SEO effort will increase search traffic to your website and encourage long-term traffic as users will feel comfortable visiting a secure site.
4. Safeguards Sensitive Information
SSL certification allows you to encrypt all the sensitive information that is transferred between two computers and from a computer to server as well. This includes sensitive information such as credit card details, passwords, bank account number and other financial information. Hence, an SSL certificate is a safeguard for all the personal data on your website.
5. Search Engine Compliance
Google and other search engines automatically flag websites which are not SSL certified. This hinders search engine optimization and prevents you from being accessed via SERPs. Therefore, in order to stay in Google’s good books, it is worth paying the small price to become SSL certified.
6. Enhances User Experience
When users visit a site that shows the SSL website security badge, they automatically feel more comfortable. Combine this with improved website speed, and it is clear that SSL certification inherently creates a better user experience.
As you can see, getting your website SSL certified is a worthwhile decision. Not only will it save you from attackers and leaked sensitive information, but it will improve your search engine optimization and overall website performance. And most importantly, it will establish yourself as safe and secure for customers.
If you are still confused about the benefits and process of obtaining SSL certification, then do not worry. Contact us at Alpha Candy today, as we are the leading website development agency in Dubai. Our team of experts can walk you through the process and help you improve website security in no time!