5 Tips That Can Improve E-Commerce Store SEO
In this age of technology, e-commerce businesses are thriving. Not only is there rich consumer demand for online shopping websites, but e-commerce stores tend to have relatively less operational expenses than the traditional brick-and-mortar retailer. This provides a huge opportunity for maximum profitability.
Many people have opted for e-commerce business formation in Dubai, with successful results. However, with so many e-commerce stores floating around on the web, it can be difficult to attract customers to your online store. There is even a risk of your e-commerce store becoming lost at the very last page of search engine results.
Therefore, e-commerce business set up is simply not enough. You must be able to effectively conduct online marketing and search engine optimization (SEO), in order to make your online business visible on search engines, and to increase traffic and hence increase sales.
What is SEO?
Search Engine Optimization, or SEO, are the techniques that digital marketers use to bring a website or e-commerce business to the top of search engine result pages (SERPs). In other words, it is the practice of optimizing website content for search engines.
SEO is an essential digital marketing tool for all businesses. Without effective search engine optimization, consumers will not be able to find your e-commerce store in Google or other search engines. As a result, you will not be able to attract customers and make sales.
5 Tips to Improve E-Commerce Store’s SEO
If you have recently set up an online business and are new to the world of digital marketing, then here are 5 simple search engine optimization tips that you should know:
1. Keyword Research
Arguably the most important step when it comes to search engine optimization is keyword research. Consumers search for products and services that they want by entering specific keywords in search engines. E-commerce stores that are most relevant to those keywords will appear at the top of the search engine.
Since most consumers do not look past the first few results, it is important for your e-commerce business to rank at the top of the search engine for keywords that are relevant to your business. Keyword research involves using various tools to identify which keywords you should be using to improve your SEO.
A specialist digital marketing agency can effectively identify the most relevant keywords based on major parameters such as search volume and competition. This is an essential tip for boosting your e-commerce store’s rankings on SERPs.
2. SEO-Enriched Content
After conducting keyword research, it is important to effectively sprinkle those keywords in your websites content. This is known as creating SEO-enriched content. The keywords should be naturally sprinkled throughout your websites content, including in headings, URLs, and landing pages.
While this is a powerful tip for improving SEO for your e-commerce site, it is important not to overdo it. Unnecessarily using too many keywords, or using a keyword too frequently, is known as “stuffing” and can harm your search engine rankings. A digital marketing agency can effectively create SEO-enriched content while avoiding online marketing malpractices such as stuffing.
3. Site Architecture
Another important tip for improving SEO for an e-commerce business is having user-friendly site architecture. Essentially, this means creating your website in a way that is easy for visitors to navigate and use. This improves usability, ranking, and conversion.
Moreover, Google will find it easier to understand your product offering when it is user-friendly. It will boost your search rankings up as it will be considered useful and relevant to consumers. A poor site architecture will drive away traffic as consumers will have a difficult experience navigating the online store.
4. Internal Linking
Internal linking involves creating links within your text, that leads customers to other product pages on your e-commerce site. This is a powerful SEO tool that encourages customers to browse through your website and helps them find more products that you are offering, which can boost sales.
Effectively placing internal links within your e-commerce store can also reduce the bounce rate. Search engines will favor this by placing you at the top of SERPs. However, using too many internal links can annoy customers, and search engines may penalize your business for overuse.
5. Social Media Integration
The final tip is social media integration. This involves cohesively managing all your social media platforms to drive engagement and encourage users to click onto your site. Sharing links on social media, as well as including social media “share” buttons throughout your website are both useful techniques.
A strong social media presence will help bring your business to the top of search engine results and will improve your popularity, thereby boosting sales.
These 5 tips can greatly improve SEO for your e-commerce store. It is useful to enlist the help of a specialist digital marketing agency in Dubai. A digital agency can effectively design an online marketing strategy for your e-commerce business and improve your SEO rankings. Hiring a specialist SEO agency may seem costly, but it is a small price to pay for a highly-ranked e-commerce website that can pull thousands of views per day.
Alpha Candy is one of the best digital marketing agency in Dubai. Our strong team of digital marketing experts and SEO specialists can help create the best online marketing strategy for your business, and improve SEO.