5 Tips for High Conversion E-Commerce Web Design
There is no doubt that having an e-commerce website for your business can open up a plethora of avenues for attracting customers. But what good is an e-commerce website that does not generate any sales?
In order to truly benefit from having an online business presence, your e-commerce web design must facilitate higher conversions. An expert web development company in UAE should be able to create effective e-commerce web solutions that lead to higher conversions for your business.
Thus, if you find that your e-commerce website is not getting as many sales as expected, your web design could be a reason for that. Here are 5 tips for getting a high conversion e-commerce web design in Dubai.
1. Easy to Navigate Website
First and foremost, your website should be user friendly. This involves having a clear site architecture with a defined homepage and site map. An easy to navigate website will lead to a better shopping experience for your customers, while a messy site architecture will annoy visitors and make them click away before they even find what they are looking for.
Therefore, always hire a web development company in UAE that understands that user experience is a top priority for higher conversions.
2. User Friendly Menu and Search Options
The goal of your e-commerce website should be to make online shopping as easy as possible for your customers. The best way to do this is by providing a variety of tools that help them find what they need. A clear and concise dropdown menu is a great way to achieve this. At the same time, a search bar and filter options provide even greater convenience to customers.
Such search and filter options allow customers to quickly narrow down what they want to purchase, which will lead to more conversion. Hence, make such tools a part of your e-commerce web design for more sales.
3. High Quality Photos
Online shoppers want to know what they are purchasing before they commit to anything. Hence, it is always a good idea to have high quality photos with each product listing. Moreover, the photos should always accurately depict how the product will look in real life.
Low quality and unclear photos will create a negative impression of your business, and lead to suspicion among visitors regarding the legitimacy of your website. On the other hand, high quality and accurate photos will lead to greater loyalty and sales.
However, beware of using images that are a large file size, as this will slow your website speed and cause visitors to bounce. The best e-commerce web solutions use images that balance the quality and file size.
4. Clear Call to Action Buttons
Call to action (CTA) buttons will guide your customers towards an intended action, such as making a purchase, which will lead to greater conversion. Your CTA buttons should clearly explain what they are meant for, such as “continue shopping”, “view cart”, and “purchase now”. Moreover, they should be located and designed in such a way that they lead to maximum conversion.
An expert web development company in Dubai can help you create and effectively place call to action buttons on your website in a way that maximizes sales. A/B testing may be required to achieve maximum effectiveness of your CTA.
5. Simple Payment Process
The more complicated the payment process is, the more likely it is for potential customers will bounce. Hence, your payment process should be quick and simple, in order to ensure that customers actually follow through with their purchase and convert.
Use clear buttons and minimum redirections when guiding your customers towards a purchase. Also, ask for the least amount of information possible in the payment form. This is because customers often refuse to make a purchase when the website has long winded forms that require a sign ups and unnecessary personal information.
So, to maximize conversion, make purchasing from your e-commerce website as easy as possible!
These 5 tips can do wonders in creating a web design that effectively increases conversion. The best web development company can help implement these tips for your online business success.
Where to Find the Best Web Development Company in UAE?
Alpha Candy is the leading web development company in UAE. We are masters in providing innovative and effective e-commerce web solutions in Dubai that lead to high conversion and long-term customer loyalty. Contact us today to learn more!