5 Proven Email Marketing Strategies That Work All the Time
Marketing research studies suggest that nearly 300 billion emails are sent daily all over the world. This whopping figure will surpass 350 billion by the end of 2023. While email marketing strategies have been revamped and changed for the good in recent years, what used to be the norm is no longer a trend in current times.
That being said, for your entire digital marketing strategy, email marketing still plays a pivotal role in generating leads, ROI, and revenue. Many businesses believe that email marketing is the core of their digital strategy and frequently uses them to connect with their customers personally.
Some may wonder why but the answer is relatively simple: because it brings results.
Email marketing outshines all other modes of online marketing strategies, including PPC, SEO, and even content marketing. A strong email marketing strategy is an integral part of any marketing strategy.
Unlike conventional methods, which are costlier and time-consuming, email marketing in Dubai offers the most cost-efficient way to market your products, interact with your customers and reach your business goals.
And on aggregate, for every dollar you spend on email marketing, you can get a turnover of $51. Which is more significant than $39 last year.
Today, in this blog, we will talk about some of the best email marketing strategies you can deploy to achieve amazing results. These strategies have a proven track record, and if you follow our guide properly, you will see a great surge in traffic, open rates, and click rates.
So without any further delay, let’s get started.
You should always customize your messages.
When we talk about the aspects of customized email marketing, we don’t mean that you send a personalized email to every one of your subscribers. Customized, in this regard, actually means that you use factual data to create a customized message for your designated audience.
One company has mastered the usage of customized messages; case in point, Amazon. If you are an Amazon email subscriber, you would know that all of their emails are customized. For instance, there is an 80 percent chance that you will receive an email from them with your name and not as a “Dear valued customer.”
For Amazon, email marketing is just another marketing platform that works wonders for their business. Their emails are not like the clichéd ones which other brands roll out to their customers, but instead, you will get emails based on your search history.
Try segregating your subscribers for a better outcome
According to the research and understanding of email marketers, segregation is on the top initial lists in 2021. One may wonder why the data is so populated for segmentation. It is purely because when you segregate your database, your email campaigns become more targeted towards a specific audience.
This will allow you to run multiple campaigns based on your designated audience and get traction like never before. Let us take an example for this:
You are hosting a small networking event for small businesses within a 30-mile radius. How can you make the most out of your event? The answer is segregation.
The best strategy to force small business owners to show up to your event would be to segregate people who list themselves as small businesses. This would allow you to understand your audience and help you manage a successful event.
For segregation, you can also do it through verified and trusted CRM software.
Always write engaging subject lines for improved open click rates
When it comes to finalizing how to write an engaging subjectline, there is only one area you can avoid: a subjectline worth 70 to 80 characters. For affluent digital marketers, a subjectline worth 70-80 characters is supposed to be a dead zone, meaning that customers will most likely ignore your emails.
Based on the research and findings by Adestra, which tracked over 1 million emails for its analysis, there is no increase or decrease in the open rate at a 60-80 character subjectline.
That being said, if your subjectline is catchy, people will open it. But make sure to write them somewhere between 50-60 characters. Or you can keep them short, sweet, and straightforward; the choice is yours.
Choose the right time for sending an email.
For email marketing at an affordable price, timing is everything for the success of your email marketing campaigns. You are surely rooting for increased open and click rates, so deciding the time accurately is an aspect you should work on.
Another reason why timing plays a key role in email marketing is that your customers may want to interact with your content and share it with their friends, family members, or other social media platforms.
Keeping an account of all these factors, you should do a bit of research to find out which timings work the best for you. That being said, every business and industry has different timings, and there is no one-timing-fits-all strategy.
Another point is to consider the type of business you own. If you are an e-commerce, sending an email on Wednesday at 10AM would give you fruitful results, or if you are a marketing company, sending out an email at 4PM on Wednesday would give you the best open rates possible.
Here’s a pro-tip for you: Try experimenting with different timings. A/B test them according to your market, your audience, and your business. That way, you will know which timing works out for you.
The best way to find out which email marketing strategy works the best for your business is through testing and planning. When you plan to send emails based on your target audience, it is always a good idea to test them first.
This will save a lot of your time and effort, as well as help you find out typos, errors, bounces and other hurdles that could have been avoided should you have sent out testing mails before sending out the official one.
Follow these email marketing hacks and let us know how it went for you.