Several businesses today know that SEO is needed for their digital platforms, and understand the benefits they will get from the implementation of SEO services in Dubai.
But apart from improving the overall searchability and visibility of a website, what other tangible value does SEO offer? Why is it so important?
Read on for 12 reasons why businesses need SEO to take their brand to the next level.
1. Organic Search Is Often the Primary Source of Website Traffic
Organic search plays a huge role in the website performance of most business’s, in addition to being a critical component in ultimately getting users to complete a conversion or engagement.
Since Google, is the most visited website in the world, with a large majority of the world with access to the internet visiting it at least once a day for information. Being highly visible on the platform will always work in a brand’s favor.
2. SEO Builds Trust & Credibility
The goal of SEO is to establish a strong foundation for a well optimized website to be easily discoverable in search. Due to the trust and credibility of the brand and its digital properties.
A lot of things go into establishing authority with search engines like Google, some of which include:
Quality backlink building.
Positive user behavior.
Optimized on-page content.
However, trust and credibility can’t be built overnight, it’s done over time and requires patience, effort, and commitment, in addition to offering a valuable product or service.
3. Good SEO Also Means a Better User Experience
Very few people realize that a better user experience is a huge part of getting organic rankings and maximum visibility. Since Google learnt to interpret a favorable or unfavorable user experience, a positive user experience has become a vital to a website’s success.
Quality SEO incorporates a positive user experience and using it to work in a brand’s favor.
4. Local SEO Means Increased Engagement, Traffic & Conversions
With rise in mobile traffic, local search has become an important part of small- and medium-sized businesses’ success.
Through local SEO, you can optimize your digital profile to a specific vicinity, for example of you’re based in Dubai, using local SEO in Dubai so people can find you quickly and easily, will bring them even closer to making a transaction.
5. SEO Affects the Buying Cycle
Customers do their research! So, using SEO tactics to relay your messaging such as good deals, new innovative products and/or services, as well as the importance of what you offer customers will be very useful and impact the buying cycle in a positive way if done correctly.
As a brand, you must make yourself visible where your customers are to establish a worthy connection. Through local SEO, your visibility is enhanced.
6. SEO Is Quite Cheap
Sure, you’ll have to spend a little money, but in the grand scheme of things, SEO is relatively cheap, and the payoff will be great in terms of a brand’s benefit and bottom line.
So, don’t look at it as a marketing cost, but rather as an investment as you’ll reap the rewards of good SEO implementation for years to come.
As one of the best SEO companies in the UAE, we would be happy to help you take your business to the next level. Contact us today for a consultation.