Social Media Marketing
Over the last decade, Social Media has brought a massive tide of marketing trends and innovative features to the Internet. What used to be a one-sided sales pitch is now a multi-directional community conversation. As of now, Social Media has become an eminent stakeholder in the digital landscape, branching to more than a hundred different platforms and streams such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Snapchat etc.
Businesses that leverage Social Media to their advantage have witnessed extraordinary progress in their brand equity and revenues, while those that forego this area always suffer from poor visibility and lack of exposure.
Talk to them, Who Matters the Most
Social media is a highly versatile platform for B2C marketers since 70% have actively generated their clientele from there. According to latest Digital Marketing Trends in UAE, Facebook is the most widely used social media network in UAE, dominating with 46% users from all 7 emirates followed by Twitter tailing behind with 30% and other networks such as Google+, Instagram and Snapchat collectively at 25% users.
Statistics from government surveys and SMM services providers revealed that 83% create social media profiles to gain exposure, 69% focus on increasing their overall traffic, while 65% join to learn and predict market trends.