Search Engine Marketing
SEM, also referred as PPC or Pay per Click Advertising is a form of Internet Marketing that allows your Business and the Advertiser to bid on popular Keywords and phrases that are predominantly used in Search Engines such as Google.
As one of the most effective, fastest and fool proof means to approach buyer audience and gain their attention, Google SEM is popularly used in e-commerce across the world. As the world’s biggest search engine, Google owns nearly 90% of local searches and that is why “Search Ad” or “Display Network” campaigns are the most successful techniques on record.
Easy – Fast – Targeted Leads
PPC campaigns are undoubtedly the fastest and most authentic means to gain exposure, win potential customers and generate revenues. The practice aims to achieve the brand’s online marketing goals through paid positioning, taking advantage of search engine savvy keywords searched by users.
A good SEM specialist factors in all the imperative aspects of a PPC campaign, conducting campaign analysis, running keyword audit, customizing ad copies and optimizing landing pages to leverage target markets and open gates to leads from diverse channels.
The approach allows instant exposure and marketing leverage to brands as they reach out to consumers by advertising products and services relevant to their niche market.