User Interface & Experience
User Interface (UI) and User Experience (UX) are two sides of the same coin. While both play a defining role in the ultimate success of your website, the two terms are often confused with one other.
User interface design (UID) consists of interactive visual components that improve the user experience. It is responsible for creating a practical and visually attractive interface that represents the brand’s ideals all while enhancing the user experience.
User experience design (UXD), in simple words, is the feeling that the visitor gets after interacting with your website. It deals with product-consumer interaction. UX aims to satisfy the customer by bettering the quality of this interaction through efficient usability and customer preferences. It involves direct approaches such as research, surveys, tests and developing prototypes to ensure the quality of the product.
An Experience to Remember
A UX friendly website is an indispensable asset for a brand that aims to improve its conversion rates and search rankings. Although good content plays a key role in establishing search rankings of a website, content alone cannot rally users to checkout pages. Other elements that inspire User Experience are vital to lead generation process and cannot be sidelined.
After determining your business goals, your design process will be set into motion, unfolding into five major steps – information architecture, interaction design, visual design, solution design, and prototyping. Factors such as ease of use, layout, navigation, aesthetics, loading speed, CTA buttons, cross-interface adaptability and most importantly, mobile responsiveness, altogether form a compelling conversion strategy boost your revenues.