Businesses today are very concerned about their Google rankings and for good reason. A high ranking on Google can expose your business to a lot of traffic, resulting in greater sales. There are however three main sections on Google where your website can potentially rank, these are: paid results, local results, and organic results. Paid results are done through Google Ads, while local and organic results are free and therefore one of the most sought-after SEO services in Dubai.
In order to rank high on Google, you should optimize your website with the right keywords and design to ensure it appears in Google search results. To understand how to rank higher on Google, start with the basics: content creation and search engine optimization (SEO). These can help to drive more traffic to your website.
How to Rank Higher on Google in 6 Steps:
Ranking higher on Google, means learning search engine optimization essentials. These include finding relevant keywords, registering for a Google My Business account, optimizing your website for mobile, link building, getting positive reviews, and consistently updating your website with quality content.
Find the keywords your customers are searching for
Keywords are the words and phrases that customers type into Google when looking for information. Find the most popular keywords your customers use when searching online and then optimize your website for those keywords by adding them in blog posts and to web pages. You can use the Google Keyword Planner Tool, available through your Google Ads account to search for keywords.
Claim & Optimize Your Google My Business Page
A Google My Business (GMB) page is a free business listing through Google that allows your business to show up in organic and local results. It includes a lot of information, such as: ratings, price, category, description, address, hours of operation, and pictures. Having a Google My Business page is essential in order to rank in Google’s local results.
Optimize Your Website
You need to make sure you include the keywords you want to rank for multiple times throughout your site. Also, make sure you’re using appropriate meta tags, you have complete and recent contact information, and that you include relevant business information as text that Google can search.
Design Your Website for Mobile Search
It’s common knowledge that Google ranks mobile-optimized sites higher than those not designed for mobile, since nearly 70% of searches are performed on mobile devices. So in order to optimize your site for mobile, use a mobile-responsive website with compressed code and remove excess content to increase your page load time as sites that take too long to load lead to more page bounces which in turn leads to lower search results rankings.
Get Reviews on Google My Business & other Review Sites
Reviews are very important to your business as they’re a ranking factor on Google. People are also more likely to click and visit your business if it’s filled with a lot of good reviews. To start collecting reviews, ask your customers and even members of your staff to leave reviews on major sites such as Google and Yelp. Send out customer feedback surveys and add links to your review pages from your website.
Create Fresh Content with High-Volume Keywords
An easy way to ensure your website stays current and relevant is by keeping an active blog. This way you can create posts that use your keywords while also letting Google know your website is up to date. Write on topics that answer frequently asked questions or share your expertise in your industry and be consistent with your posts. This will allow Google to rank your site higher because you are continually offering fresh, relevant content to your readers.
If you’re in search of an SEO company in Dubai, we’ll help you rank high on Google which will enable you capture top relevant leads.