With something new unfolding every minute on social media, it can be tempting to get involved in reactive social media, especially if you’re having a ‘slow’ day.
However, it’s very important that you learn how to identify when to take a stand on a trending topic, and when to stay firmly out.
Here are five ways to identify the best reactive content opportunities for your brand and audience
1. Take time to research your topic or hashtag properly
Before you chime in on any trending hashtag, make sure you research it properly, as the last thing you want is to partake in a topic without truly understanding what the context is.
Search hashtags or keywords on Facebook, Instagram or twitter and look at the posts related to them. Then begin sorting them out by engagement or the time posted to get a clearer picture of what’s going on. You can also enlist the help of a digital marketing agency in Dubai to assist in keyword research and hashtag analysis.
2. Make it relevant to your audience.
Without a concrete idea of your target audience, and what they’re into, it’ll be much harder to determine whether a topic is going to be relevant to them or not. So, take the time to figure out what makes them tick and then create timely, engaging content that is aligned with their interests.
3. Ensure you align yourself with values you believe in.
Millennial audiences gravitate towards brands that have integrity. People are generally inspired and empowered by brands that use their resources and platforms to contribute to society in a meaningful way.
4. Plan for the unexpected and be prepared to be flexible.
Ensure that you have a marketing calendar on hand to plan out significant events well in advance and decide on the sort of creative concepts that will go with your brand because even though you can’t plan for everything, you can equip yourself with tools that’ll help you jump into action if the situation calls for it.
5. Know your brand inside-out.
One thing a lot of successful brands have in common is that they all have a clear idea of their own brand personality. This is as important as knowing your audience, since you’ll need to know who you are in order to make confident decisions about what to post. News travels fast, so you need to, as well.
A lot of agencies offer business branding in Dubai, if you’re unsure about your brand identity, or need help with audience retention and engagement.
Finally, know when it’s time to remain silent and when you might need to temporarily adjust your strategy. For example, in a major national tragedy or during a PR crisis your pre-scheduled posts may not always be appropriate given the situation.
As the best SEO agency in Dubai, Alpha candy can assist with your content marketing in Dubai and ensure you create incredible reactive social media content. To schedule an appointment, call or visit our offices today.