CTR, short for Click Through Rate is a performance metric that can be used to measure performance for both email marketing, SEM, SEO and other digital marketing channels.
Increasing CTR, has become a top priority for digital marketers as of late with emphasis placed on crafting compelling meta titles and descriptions. This is because it is highly important for SEO as It’s used for analyzing user intent, measuring the quality of your copy and analyzing the effectiveness of your call-to-action. It’s also been found to impact your rankings. A high organic CTR on any search engine leads to more traffic from an increase in the resulting ranking.
Now that you know how important CTR is,
Here are 3 creative things you can do to increase your CTR from the best SEO company in UAE!
Step One: Optimize your page title
Your page title is the first thing most people will see when looking for your business. Since its the first thing users will notice, it must achieve a couple of things at once:
Inform users about what your website offers
Provide users with a reason to visit your website
Include your target keywords
For SEO purposes, it’s advisable to keep your target keywords at the beginning of the page title. Using your target keywords close to the beginning makes it easier for users to immediately understand what your page is about, thereby improving CTR.
Step Two: Optimize your meta description
Your meta description, is the text excerpt Google displayed in the search results below your page’s title and URL. It’s usually a short description of the page and describes the type of product, service or information you offer.
According to Google, meta description does not play a major role in your page ranking for its target keywords, but it is essential in defining your page’s click-through rate from organic search.
If your page doesn’t have a meta description, Google will generate one by taking a snippet of text from your page that it thinks is most relevant for each keyword.
Optimizing your meta description can greatly improve your listing’s CTR, resulting in more traffic, more leads and more sales.
Just like a good page title, a good meta description needs to:
Inform users about what to expect after they reach your page
Mention a benefit, unique to your listing
End with a call to action that encourages users to click
You can also use review snippets to make your page stand out, and ensure that its compelling enough for people to click on.
Step Three: Use a highly, relevant short page URL
The last step in an exceptional organic search listing is your page’s URL. Although it has the smallest impact on CTR, it’s worth optimizing as it still makes enough of a difference.
Make sure your URL consists of your target keywords, it doesn’t conflict with your meta description or page title, its short enough and precisely describes what’s on the page As an innovative SEO agency in Dubai, we will provide you with a complete set of solutions for your SEO services. So, contact us today!