7 Reasons Why Your Business Should Invest In SEO

Digital marketing has become an essential strategy for every business, and the more buyers shop online, the more its popularity rises. So, although you may have a functional website for your business, if it’s not properly optimized for SEO, you can’t reap the benefits. Since a lot of people conduct millions of searches the internet daily, that’s a lot of potential clients you’re missing out on, and if you’re still not convinced,

Here are seven good reasons why your business should invest in SEO

 1. It fosters brand awareness

Brand awareness is basically public awareness about your brand and brand identity, for which SEO is very useful. Through the proper use of SEO, and local SEO, a business will appear at the top of search results, available to millions of internet users and potential customers, which in turn can generate revenue for your company.

2. Results in Higher Conversion Rates

As your website ranks higher on SERPS, your target audience will undoubtedly get to know more about the services and products you offer, thereby increasing the probability of converting visitors into leads and in turn sales.

3. Increases your Social Presence

Once you successfully optimize your website for SEO, the number of visits to your social media from your site will increase significantly, strengthening the connection between your brand potential customers.

4. Enhanced User Experience

With SEO comes better visibility and reach, as users do not have to go through various pages to find what they want on your website. Since positive user experience is an important element to ranking higher on SERPs, this will ultimately increase the success of your website.

5. Staying Ahead of the Competition

The digital world is constantly evolving, these days, a lot of people spending time researching online, comparing prices and reading reviews before making a purchase.

With SEO, you will be able to provide adequate information, boost confidence and trust while staying ahead of your competitors, leading to more traffic and more visibility.

The first step is to conduct a proper analysis of your market and target audience, before you begin strategizing on how to stay ahead of your competitors.

6. It is cost-effective

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, purchasing leads etc., SEO provides is far more cost-effective. And although PPC may drive more leads and traffic, organic SEO is still a solid foundation for your online presence.

7. Builds Credibility

Gaining the trust of consumers requires a lot of effort. A single bad review can ruin your entire business. People only trust your brand and services if your website appears at the top of Google search and has several great reviews. These can all be achieved through careful and proper link building, content optimization, social media engagement etc.

As one the best SEO company in UAE, we can guarantee you that using these advanced SEO techniques, will ensure that your business succeeds greatly, as you now know, without SEO, your website is basically lost in a sea of analogous websites!

At Alpha Candy, we offer some of the SEO services in Dubai, contact us today to schedule a meeting or consultation,

The Ultimate List of Reasons Why YOU Need SEO!

Several businesses today know that SEO is needed for their digital platforms, and understand the benefits they will get from the implementation of SEO services in Dubai.

But apart from improving the overall searchability and visibility of a website, what other tangible value does SEO offer? Why is it so important?

Read on for 12 reasons why businesses need SEO to take their brand to the next level.

1. Organic Search Is Often the Primary Source of Website Traffic

Organic search plays a huge role in the website performance of most business’s, in addition to being a critical component in ultimately getting users to complete a conversion or engagement.

Since Google, is the most visited website in the world, with a large majority of the world with access to the internet visiting it at least once a day for information. Being highly visible on the platform will always work in a brand’s favor.

2. SEO Builds Trust & Credibility

The goal of SEO is to establish a strong foundation for a well optimized website to be easily discoverable in search. Due to the trust and credibility of the brand and its digital properties.

A lot of things go into establishing authority with search engines like Google, some of which include:

Quality backlink building.

Positive user behavior.

Optimized on-page content.

However, trust and credibility can’t be built overnight, it’s done over time and requires patience, effort, and commitment, in addition to offering a valuable product or service.

3. Good SEO Also Means a Better User Experience

Very few people realize that a better user experience is a huge part of getting organic rankings and maximum visibility. Since Google learnt to interpret a favorable or unfavorable user experience, a positive user experience has become a vital to a website’s success.

Quality SEO incorporates a positive user experience and using it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With rise in mobile traffic, local search has become an important part of small- and medium-sized businesses’ success.

Through local SEO, you can optimize your digital profile to a specific vicinity, for example of you’re based in Dubai, using local SEO in Dubai so people can find you quickly and easily, will bring them even closer to making a transaction.

5. SEO Affects the Buying Cycle

Customers do their research! So, using SEO tactics to relay your messaging such as good deals, new innovative products and/or services, as well as the importance of what you offer customers will be very useful and impact the buying cycle in a positive way if done correctly.

As a brand, you must make yourself visible where your customers are to establish a worthy connection. Through local SEO, your visibility is enhanced.

6. SEO Is Quite Cheap

Sure, you’ll have to spend a little money, but in the grand scheme of things, SEO is relatively cheap, and the payoff will be great in terms of a brand’s benefit and bottom line.

So, don’t look at it as a marketing cost, but rather as an investment as you’ll reap the rewards of good SEO implementation for years to come.

As one of the best SEO companies in the UAE, we would be happy to help you take your business to the next level. Contact us today for a consultation.

5 Factors That Contribute to Local SEO Success

Local SEO has been without a doubt, one of the greatest influences on the digital economy today. The results of which can mean the difference between staying relevant and losing to somebody who is better at SEO than you are.  It is no longer just about having an online presence, Local SEO has now become an absolute need for all organizations.

As more and more businesses realize the importance of local SEO and begin to focus on leveraging its advantages for their business, we’ve listed the top 5 factors that can contribute to local SEO success.

1. Google my business profile optimization

Creating a Google my business profile is really easy, you just need to update it with as much accurate information as you can about your business to enrich your profile, then select the best categories for your business and finally connect it to your social media channels. Doing all these correctly, will enable you improve your visibility on local search engines.

2. Creating valuable content

If you want to rank high on search engines, it’s important to create and publish informative & useful content regularly. Having a web site with consistent viewers for long periods of time, establishes you as an authority and increases your ranking in the SERPs. However, while you’re creating content, don’t forget to Geo-tag your images, add service & location ALT text to images and add accurate contact details / contact form so your users know how to contact you

 3. Get Authentic Customer Reviews

Generating authentic positive reviews, while very good for business is not an easy task to achieve. Try to shoot for at least ten reviews on Google my business and ten more on other review sites. To get the reviews, encourage your customers to share their experiences online, and make it easy for them to leave reviews.

4. Focus on updating & creating high quality Links

We tend to forget about links, when it comes to local SEO strategies. Links are very important, so getting lots of locally trusted and relevant links back to your website is necessary in order to improve your local business rankings and visibility in local search results.

You can earn links from high authority sites with lots of traffic, using locally relevant keywords as your anchor texts to help you to rank higher when people search using those keywords.

5. Implement a simple social strategy

A lot of business owners don’t really understand the benefits of social media, and instead choose to ignore it which is detrimental to the success of local SEO for their organization.

Since social media is quickly becoming one of the major indicators of authority & popularity for search engines, it is very necessary to get comfortable with the different social platforms and how to connect and build a network.

Alpha Candy is a leading Local SEO service provider and a renowned digital marketing agency in Dubai, with several years of experience. We are experts in Local SEO and would love to help your business rank higher on search engines.

How to Shape Your SEO Strategy for 2019

Every year, there are new changes made in the field of SEO. Whenever this topic comes up, the question that arises in the mind of every search engine optimization professional in Dubai is “Is Google going to update the Search Algorithm and kill SEO?” This is because we’ve seen Google update its algorithm many times in a bid to maintain its position as the best search engine tool, which in turn drastically affects some SEO techniques and methodologies.

Since it’s becoming increasingly hard for people to determine the SEO techniques to implement and the ones to discard, we will address some of the most important tips to follow if you want to improve your website rankings without getting hit by any of Google’s Penalty or Algorithm Updates.

The best SEO strategies for 2019:

1. High quality Content is a necessity

The whole point of searching on Google is to find the most accurate and relevant results available, which Google does by looking for the websites, blogs, and web pages with the best and relevant answers, to list on the first three pages of SERPs.

In order to rank on one of those top spots, you need to publish content filled with high quality information that is relevant to your niche and key words, and will establish you as an expert/authority on your subject since consumers are always looking for comprehensive, in-depth content on niche subjects.

2. Improved visibility through regular branding

Most website owners, generally believe that since they’ve created good, high-quality content, Google will automatically show them on top. That unfortunately is naïve thinking. There’s no way for google to understand how good your content is without regular Branding.

If you don’t understand branding, it is a way to promote your website, content, and blog on various web platforms in order to gain more audience and traffic. The stronger your brand image becomes; the more Google recognizes your presence and prioritizes your content. 

3. Use keywords based on voice searches

Voice search is one of the new ways of searching on the Internet and is steadily revolutionizing the way users conduct searches. Local SEO will become more important due to the rise in voice searches. So it’s important to emphasize your local SEO strategy to earn more click-throughs and optimize your Google my business profile, making sure all details are correct and up to date.

4. Publish Original Content

Google is prioritizing authenticity and originality in SEO this year, so publishing original content and avoiding plagiarism penalties will yield significant SEO benefits such as lots of high-quality backlinks to your page.

The more unique your content is, the more value you’ll giving to your users. So, create and publish unique data which will result in dozens of backlinks and better SEO through increased authenticity. Avoid reusing old content or paraphrasing existing online content.

5. Optimize your website for mobile

Do not underestimate the importance of website design and marketing strategies for mobile. Google has said it will be launching a new indexing method prioritizing mobile sites over desktop sites. So, it is best to have a mobile-friendly, responsive website design, as well as a mobile URL, to avoid low rankings on the SERPs.

In conclusion, Even though people think SEO isn’t as effective as it used to be, it remains one of the most effective tools for improving business. As an seo company in Dubai with years of experience, we guarantee that if you follow these tips, you will get higher ranking for your website.

Creative and Effective Ways to Improve Your Organic CTR

CTR, short for Click Through Rate is a performance metric that can be used to measure performance for both email marketing, SEM, SEO and other digital marketing channels.

Increasing CTR, has become a top priority for digital marketers as of late with emphasis placed on crafting compelling meta titles and descriptions. This is because it is highly important for SEO as It’s used for analyzing user intent, measuring the quality of your copy and analyzing the effectiveness of your call-to-action. It’s also been found to impact your rankings. A high organic CTR on any search engine leads to more traffic from an increase in the resulting ranking.

Now that you know how important CTR is,

Here are 3 creative things you can do to increase your CTR from the best SEO company in UAE!

Step One: Optimize your page title

Your page title is the first thing most people will see when looking for your business. Since its the first thing users will notice, it must achieve a couple of things at once:

Inform users about what your website offers

Provide users with a reason to visit your website

Include your target keywords

For SEO purposes, it’s advisable to keep your target keywords at the beginning of the page title. Using your target keywords close to the beginning makes it easier for users to immediately understand what your page is about, thereby improving CTR.

Step Two: Optimize your meta description

Your meta description, is the text excerpt Google displayed in the search results below your page’s title and URL. It’s usually a short description of the page and describes the type of product, service or information you offer.

According to Google, meta description does not play a major role in your page ranking for its target keywords, but it is essential in defining your page’s click-through rate from organic search.

If your page doesn’t have a meta description, Google will generate one by taking a snippet of text from your page that it thinks is most relevant for each keyword.

Optimizing your meta description can greatly improve your listing’s CTR, resulting in more traffic, more leads and more sales.

Just like a good page title, a good meta description needs to:

Inform users about what to expect after they reach your page

Mention a benefit, unique to your listing

End with a call to action that encourages users to click

You can also use review snippets to make your page stand out, and ensure that its compelling enough for people to click on.

Step Three: Use a highly, relevant short page URL

The last step in an exceptional organic search listing is your page’s URL. Although it has the smallest impact on CTR, it’s worth optimizing as it still makes enough of a difference.

Make sure your URL consists of your target keywords, it doesn’t conflict with your meta description or page title, its short enough and precisely describes what’s on the page As an innovative SEO agency in Dubai, we will provide you with a complete set of solutions for your SEO services. So, contact us today!

Best Web Design Trends for 2019

Throughout the years, web designers have adapted to the drastic evolution of web development in Dubai, creating pages according to the market demand that is both aesthetic and user-friendly. With mobile browsing exceeding desktop usage in the past year, web designs in 2019 are expected to be a lot more mobile friendly.

This article will feature some of the web design trends that are sure to dominate 2019.

1.    Minimalism

Although this trend is not relatively new, it is sure not to die anytime soon. The reason to why it has stood the test of time is that it actually works. The more is less trend focuses mainly on bold typography, an ample amount of negative space and colored accents. Minimalism is a way of reducing the clutter and minimizing the number of distractions so that the user can navigate through the site easily. 

2.    Mobile Friendly Interfaces

With mobile usage becoming more common than desktop browsing, mobile-friendly interfaces have become the future of web design. Web designing agencies tend to lean more towards simpler mobile interfaces with better functionality rather than complex interfaces like the ones in desktops. 

3.    A Pop of Color

Use of bold colors rapidly gained popularity in the past year and is slowing making its mark in 2019 as well. Using an array of vibrant colors in contrasts has become the new emerging trend. It allows for a great deal of creative liberty in expressing the brands personality and vision in a visually appealing manner.

4.    Illustrations and Animations

Illustrations and animations can act as a key component in relaying the company’s message and ideas to the users. They not only have a practical function but also add an element of fun and visual appeal to the site. It is the perfect trend to adopt in order to soften the image of the brand and make it seem more approachable.

What to expect in 2019 Web designs in 2019 have definitely become bolder as web designers have become more courageous in trying out new adventurous designs. While some of the old web design trends will firmly hold their position throughout this year as well, other new innovative designs are emerging and making their mark on 2019.

How to Get Great Reviews for Local SEO

In business, what your customers say about you online, dictates the first impression other prospects have when they meet your brand because the internet is such a public thing.

Studies show that up to 93% of customers say that online reviews heavily affect their buying decisions.

As a result, you should pay close attention to the reviews you receive, because even though they are a small part of your online presence, they can be very important sales-drivers for you, which in turn affects youse.

This is because search engines seek to provide users with the most relevant and informative content on the topic they have searched for, and since online reviews are some of the most informative content available on a product, heavy emphasis is placed on websites that feature reviews.

Now you know why online reviews an important part of local SEO in Dubai, read on for how you can use them to boost your ranking.

1. Create a Reviews Landing Page

Since google prioritizes high-quality content, the reviews landing page has to be relevant, useful, and help the searcher with answers to their questions. The more relevant a page is, the more times people will go back for more, indicating its usefulness to Google which in turn increases the SEO ranking.

To make the most of this method, create a dedicated landing page with keywords targeting your business and location.

2. Improve Your Google My Business Profile

Without creating and filling out your Google My Business profile, chances are you may not rank high on Google. If you haven’t made one yet, start by claiming your Google My Business page and fill out your profile. Make sure to provide a detailed description of your business, lots of relevant images, as well as a local phone number and your businesses’ address.

Once you’ve filled out all the information, start collecting customer reviews via your business profile.

3. Respond to Reviews

It’s important to build a connection with your customers through timely response to reviews. It also shows future buyers that you care about their concerns and feedbacks.

Plus, review responses can also help you rank higher in local searches, because they provide an excellent opportunity for you to add in keywords through detailed responses.

5. Claim Your Business on All Relevant Review Sites

We all know by now that google reviews are the most important types of reviews when it comes to ranking high in local searches. However, your customer reviews across other top review sites can also push your business up the search rankings.

In order to do this, claim your business listings on any relevant sites you want to use, i.e. sign up and fill out your business profile in detail. This just makes sure that all the information potential customers might need from you is easy to find.

Some review sites include: Yelp, TripAdvisor, and other relevant review sites within your industry.

With online reviews, it’s best to go all out especially if you want to rank high in local searches. You can either publish them on your website, create a dedicated landing page, and give reviewers options of which review sites they can review on.

What Does Organic SEO Really Mean?

Search Engine Optimization or SEO is one of the trending services in digital marketing. SEO services in Dubai has taken many service providers and businesses to the top list of the search results allowing them the greatest exposure to all the potential clients allowing them to build an unmatched online presence and reputation boosting both their credibility and view-ship eventually guaranteeing ROI through methods and techniques in unpaid, algorithm-driven outcomes on a given search engine, such as boosting keywords, back-linking and writing high-quality content can all improve a site’s page rank.

Boosting keywords refer to the selective and proper use of keywords relevant to a certain industry or field, that are highly targeted or used by potential customers or the Internet surfers interested in such topics or industries. Understanding the use of such keywords relies on a thorough and deep study of both of the market and the target audience. The distribution and the density of the selected keywords used also affect the evaluation of the website and its value to both of surfing individuals and search engines.

Back-linking is a crucial part of the optimization process. It facilitates the process for search bots to crawl a site and rank it properly to its subject matter. Each backlink is a part of a ranking algorithm or puzzle. That is why every website should pursue getting as much back-linking as possible for the purpose of improving website’s ranking and accessibility. It simply means hyperlinking or the links that links a Web page routing back to a website or a web page. Also called an Inbound Link (IBL), these links are important in determining the popularity or how much a web site is visited. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages.

High-quality Content is evaluated based on how fresh new and relating to the most recent events, findings statistics and state of the art technologies. Authentic specifically crafted text for website pages, posts, blogs or any uploaded text guarantees better results and avoidance of plagiarism. How informative, useful, safe and value-adding content increases the value of the online presence, its vitality and popularity among online surfers, and web visitors generating better ranking for the online page and the search engines that aim to rank the best and the most engaging material answering online search queries.

Although black hat SEO methods may boost a website’s page rank in the short term, these methods could also get the site banned for it uses automated non-humane material, and dangerous and unsafe sort of modification that could lead to penalties as it lacks authenticity and originality. Black hat spam-like methods will reduce the site’s traffic and rank over time. Organic site optimizing can be achieved by the optimization of the Web page with relevant text, spreading links pointing to the content, and Incorporating Meta tags and other sorts of tag attributes benefiting the website from generating more clicks, long lasting results, building greater trust among the users, and it is way more cost-effective comparing to paid listings.

SEO services in Dubai and even internationally, are pursued by many but to get ideal actual outcome from a dedicated team of creative expertise Alpha Candy is one of the leading agencies for our Dubai based team promises and delivers. Get in touch with an expert today and upgrade to the state of art technologies for unlimited opportunities.