Creative and Effective Ways to Improve Your Organic CTR

CTR, short for Click Through Rate is a performance metric that can be used to measure performance for both email marketing, SEM, SEO and other digital marketing channels.

Increasing CTR, has become a top priority for digital marketers as of late with emphasis placed on crafting compelling meta titles and descriptions. This is because it is highly important for SEO as It’s used for analyzing user intent, measuring the quality of your copy and analyzing the effectiveness of your call-to-action. It’s also been found to impact your rankings. A high organic CTR on any search engine leads to more traffic from an increase in the resulting ranking.

Now that you know how important CTR is,

Here are 3 creative things you can do to increase your CTR from the best SEO company in UAE!

Step One: Optimize your page title

Your page title is the first thing most people will see when looking for your business. Since its the first thing users will notice, it must achieve a couple of things at once:

Inform users about what your website offers

Provide users with a reason to visit your website

Include your target keywords

For SEO purposes, it’s advisable to keep your target keywords at the beginning of the page title. Using your target keywords close to the beginning makes it easier for users to immediately understand what your page is about, thereby improving CTR.

Step Two: Optimize your meta description

Your meta description, is the text excerpt Google displayed in the search results below your page’s title and URL. It’s usually a short description of the page and describes the type of product, service or information you offer.

According to Google, meta description does not play a major role in your page ranking for its target keywords, but it is essential in defining your page’s click-through rate from organic search.

If your page doesn’t have a meta description, Google will generate one by taking a snippet of text from your page that it thinks is most relevant for each keyword.

Optimizing your meta description can greatly improve your listing’s CTR, resulting in more traffic, more leads and more sales.

Just like a good page title, a good meta description needs to:

Inform users about what to expect after they reach your page

Mention a benefit, unique to your listing

End with a call to action that encourages users to click

You can also use review snippets to make your page stand out, and ensure that its compelling enough for people to click on.

Step Three: Use a highly, relevant short page URL

The last step in an exceptional organic search listing is your page’s URL. Although it has the smallest impact on CTR, it’s worth optimizing as it still makes enough of a difference.

Make sure your URL consists of your target keywords, it doesn’t conflict with your meta description or page title, its short enough and precisely describes what’s on the page As an innovative SEO agency in Dubai, we will provide you with a complete set of solutions for your SEO services. So, contact us today!

Best Web Design Trends for 2019

Throughout the years, web designers have adapted to the drastic evolution of web development in Dubai, creating pages according to the market demand that is both aesthetic and user-friendly. With mobile browsing exceeding desktop usage in the past year, web designs in 2019 are expected to be a lot more mobile friendly.

This article will feature some of the web design trends that are sure to dominate 2019.

1.    Minimalism

Although this trend is not relatively new, it is sure not to die anytime soon. The reason to why it has stood the test of time is that it actually works. The more is less trend focuses mainly on bold typography, an ample amount of negative space and colored accents. Minimalism is a way of reducing the clutter and minimizing the number of distractions so that the user can navigate through the site easily. 

2.    Mobile Friendly Interfaces

With mobile usage becoming more common than desktop browsing, mobile-friendly interfaces have become the future of web design. Web designing agencies tend to lean more towards simpler mobile interfaces with better functionality rather than complex interfaces like the ones in desktops. 

3.    A Pop of Color

Use of bold colors rapidly gained popularity in the past year and is slowing making its mark in 2019 as well. Using an array of vibrant colors in contrasts has become the new emerging trend. It allows for a great deal of creative liberty in expressing the brands personality and vision in a visually appealing manner.

4.    Illustrations and Animations

Illustrations and animations can act as a key component in relaying the company’s message and ideas to the users. They not only have a practical function but also add an element of fun and visual appeal to the site. It is the perfect trend to adopt in order to soften the image of the brand and make it seem more approachable.

What to expect in 2019 Web designs in 2019 have definitely become bolder as web designers have become more courageous in trying out new adventurous designs. While some of the old web design trends will firmly hold their position throughout this year as well, other new innovative designs are emerging and making their mark on 2019.

How to Get Great Reviews for Local SEO

In business, what your customers say about you online, dictates the first impression other prospects have when they meet your brand because the internet is such a public thing.

Studies show that up to 93% of customers say that online reviews heavily affect their buying decisions.

As a result, you should pay close attention to the reviews you receive, because even though they are a small part of your online presence, they can be very important sales-drivers for you, which in turn affects youse.

This is because search engines seek to provide users with the most relevant and informative content on the topic they have searched for, and since online reviews are some of the most informative content available on a product, heavy emphasis is placed on websites that feature reviews.

Now you know why online reviews an important part of local SEO in Dubai, read on for how you can use them to boost your ranking.

1. Create a Reviews Landing Page

Since google prioritizes high-quality content, the reviews landing page has to be relevant, useful, and help the searcher with answers to their questions. The more relevant a page is, the more times people will go back for more, indicating its usefulness to Google which in turn increases the SEO ranking.

To make the most of this method, create a dedicated landing page with keywords targeting your business and location.

2. Improve Your Google My Business Profile

Without creating and filling out your Google My Business profile, chances are you may not rank high on Google. If you haven’t made one yet, start by claiming your Google My Business page and fill out your profile. Make sure to provide a detailed description of your business, lots of relevant images, as well as a local phone number and your businesses’ address.

Once you’ve filled out all the information, start collecting customer reviews via your business profile.

3. Respond to Reviews

It’s important to build a connection with your customers through timely response to reviews. It also shows future buyers that you care about their concerns and feedbacks.

Plus, review responses can also help you rank higher in local searches, because they provide an excellent opportunity for you to add in keywords through detailed responses.

5. Claim Your Business on All Relevant Review Sites

We all know by now that google reviews are the most important types of reviews when it comes to ranking high in local searches. However, your customer reviews across other top review sites can also push your business up the search rankings.

In order to do this, claim your business listings on any relevant sites you want to use, i.e. sign up and fill out your business profile in detail. This just makes sure that all the information potential customers might need from you is easy to find.

Some review sites include: Yelp, TripAdvisor, and other relevant review sites within your industry.

With online reviews, it’s best to go all out especially if you want to rank high in local searches. You can either publish them on your website, create a dedicated landing page, and give reviewers options of which review sites they can review on.

What Does Organic SEO Really Mean?

Search Engine Optimization or SEO is one of the trending services in digital marketing. SEO services in Dubai has taken many service providers and businesses to the top list of the search results allowing them the greatest exposure to all the potential clients allowing them to build an unmatched online presence and reputation boosting both their credibility and view-ship eventually guaranteeing ROI through methods and techniques in unpaid, algorithm-driven outcomes on a given search engine, such as boosting keywords, back-linking and writing high-quality content can all improve a site’s page rank.

Boosting keywords refer to the selective and proper use of keywords relevant to a certain industry or field, that are highly targeted or used by potential customers or the Internet surfers interested in such topics or industries. Understanding the use of such keywords relies on a thorough and deep study of both of the market and the target audience. The distribution and the density of the selected keywords used also affect the evaluation of the website and its value to both of surfing individuals and search engines.

Back-linking is a crucial part of the optimization process. It facilitates the process for search bots to crawl a site and rank it properly to its subject matter. Each backlink is a part of a ranking algorithm or puzzle. That is why every website should pursue getting as much back-linking as possible for the purpose of improving website’s ranking and accessibility. It simply means hyperlinking or the links that links a Web page routing back to a website or a web page. Also called an Inbound Link (IBL), these links are important in determining the popularity or how much a web site is visited. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages.

High-quality Content is evaluated based on how fresh new and relating to the most recent events, findings statistics and state of the art technologies. Authentic specifically crafted text for website pages, posts, blogs or any uploaded text guarantees better results and avoidance of plagiarism. How informative, useful, safe and value-adding content increases the value of the online presence, its vitality and popularity among online surfers, and web visitors generating better ranking for the online page and the search engines that aim to rank the best and the most engaging material answering online search queries.

Although black hat SEO methods may boost a website’s page rank in the short term, these methods could also get the site banned for it uses automated non-humane material, and dangerous and unsafe sort of modification that could lead to penalties as it lacks authenticity and originality. Black hat spam-like methods will reduce the site’s traffic and rank over time. Organic site optimizing can be achieved by the optimization of the Web page with relevant text, spreading links pointing to the content, and Incorporating Meta tags and other sorts of tag attributes benefiting the website from generating more clicks, long lasting results, building greater trust among the users, and it is way more cost-effective comparing to paid listings.

SEO services in Dubai and even internationally, are pursued by many but to get ideal actual outcome from a dedicated team of creative expertise Alpha Candy is one of the leading agencies for our Dubai based team promises and delivers. Get in touch with an expert today and upgrade to the state of art technologies for unlimited opportunities.