Digital Marketing Dubai, Tips for Startups Growth and Prosperity

Digital Marketing Dubai plays a substantial part in helping businesses make it or break it! Many cosmopolitan based businesses rely completely on digital market access to achieve numbers on the ground. Audience, prospects and word of mouth carriers spend a grand portion of time checking notifications, chatting with friends, browsing the web, reacting and interacting, digitally. With the Remarkable advancement of technology and the rise of the age of smartphones, everything is easily accessible, resulting in online shopping popularity.

Key game rules for the growth of a business digitally:

  • Only a professional can get results!
  • Previous Results and strong portfolio increases the chances of success
  • Latest trends and demands keep up is essential
  • Uniqueness leads to standing out and being remarkable
  • Poor online presence means wasted prospects
  • Understand how it works, have realistic expectations

Ready, Set
Websites should not only look good and load fast! Growing a business digitally or online requires that a website must be fully functional. Moreover, the website must be user friendly, and mobile friendly. This has nothing to do with having an up and running or website or still in creation phase. All other elements are simply rerouting paths to drive all the traffic, clicks, prospects, visitors to a website.

SEO agency in Dubai, New York, Delhi, Sidney all agree on one thing, Search Engine Optimization (SEO) is one of the infrastructural online marketing strategies. It purposes to get a business rank that appears on the very top results. Search engines take optimizations very seriously; search engines algorithms are in continuous change and update to prevent misleading sites getting live exposure. However, SEO strategies guarantee longer lasting results and better ranking, and indexing, organically!

Social Media Presence is another channel that helps attracting the audience on more accessible and viewable platforms. Moreover, it works as another pipe that would get your prospects to visit your website maximizing the website traffic and viewership from more demographically adequate sources! 

Landing pages are pages that a people land on after clicking on an online marketing call-to-action. They are an impeccable marketing tactic that purpose to drive up potential customers to the marketed products or services provided.

Lead Pages they are the landing pages with an implemented form of direct call-to-action but designed to capture leads based on thorough multi-factorial analysis of your demographical target. More leads mean higher percentage of converted numbers into actual customers.

Boost and GO!

Emailers or email marketing campaigns has proven to be more effective than messaging, and it is not obsolete! Email avails the most direct line of communication to convert into sales!

PPC Campaigns or pay per click is a marketing campaign in which there is an actual price for each click. It is important. It assesses the financial effectiveness of a paid search advertising campaigns such as Google AdWords. Moreover, it helps with a fast resulted supportive tactic that works perfectly after achieving adequate organic SEO results or even independently! 

AlphaCandy is a hub for innovation, digital marketing, SEO agency and more, where ideas can happen! Our solutions can build the best online presence or transform the current presence into successful one! All solutions under one roof to make sure that results are achieved! Call us or visit our website! At Alpha candy, we can do it better!

How Much Does A New Website Cost in Dubai?

One of the most common questions a website development company in Dubai receives is how much does it cost to build a new website in Dubai or the UAE? While this is not an impossible question, it’s certainly a difficult one as there are several variables involved that change the price of a website in Dubai.

The more important question to ask yourself when building a website is ‘What do I want to get out of my website?’

Are you looking to:

Build Awareness

Showcase your work

Build your credibility

Generate Traffic or

Sell your products online

Once you understand exactly what you need, it’ll be easier to design and build a website that can achieve these goals.

Some other factors that affect the price of a website in Dubai

The size of the website i.e. The number of pages on the website.

The number and types of features it’ll have

The expected number of users

The content management system.

Marketing features e.g. CRM, Email Marketing, etc.

Content: will you provide the content, or will you require the agency to do so?

As a result of these key elements, the price of the website as well as the length of time it’ll take to build varies. A web development agency will help you determine what is best for your business requirements and budget.

These are some examples of typical websites and their approximate costs:

Basic corporate websites in Dubai

Also, basic corporate websites are generally used when a company is just recently established and doesn’t yet have the budget for something more extensive. In such cases, the website can be around 5 – 10 pages long and very simple in terms of features and functionality.  An approx. figure for this basic corporate site, can be between AED 15,000 – 30,000 with expected delivery in less than 2 or 3 weeks.

Medium corporate sites in Dubai

These types of sites depend again on some of the factors mentioned above, but for a 10 – 30-page website expect to pay around AED 35,000 – 60,000 with expected delivery within 4 to 6 weeks as these websites take slightly longer to design and build.

Large corporate sites in Dubai

The bigger the websites get, the more interactive and complicated they become; so, for a larger website more functions and interactivity, you are looking at upwards of AED 60,000 

E-commerce sites in Dubai

For e-commerce sites, the more complex they are, and the more products are required, the more expensive they are so for example if you are looking to build a website similar to Amazon, you may need to invest a lot more money to build it, anywhere from AED 30,000 to AED 200,000 dependent on features and license requirements.

If you are considering building a website, it’s advisable to speak with an expert to figure out exactly what you need and just how it can work.

Five Ways to Create Incredible Reactive Social Media Content

With something new unfolding every minute on social media, it can be tempting to get involved in reactive social media, especially if you’re having a ‘slow’ day.

However, it’s very important that you learn how to identify when to take a stand on a trending topic, and when to stay firmly out.

Here are five ways to identify the best reactive content opportunities for your brand and audience

1. Take time to research your topic or hashtag properly

Before you chime in on any trending hashtag, make sure you research it properly, as the last thing you want is to partake in a topic without truly understanding what the context is.

Search hashtags or keywords on Facebook, Instagram or twitter and look at the posts related to them. Then begin sorting them out by engagement or the time posted to get a clearer picture of what’s going on. You can also enlist the help of a digital marketing agency in Dubai to assist in keyword research and hashtag analysis.

2. Make it relevant to your audience.

Without a concrete idea of your target audience, and what they’re into, it’ll be much harder to determine whether a topic is going to be relevant to them or not. So, take the time to figure out what makes them tick and then create timely, engaging content that is aligned with their interests.

3. Ensure you align yourself with values you believe in.

Millennial audiences gravitate towards brands that have integrity. People are generally inspired and empowered by brands that use their resources and platforms to contribute to society in a meaningful way.

4. Plan for the unexpected and be prepared to be flexible.

Ensure that you have a marketing calendar on hand to plan out significant events well in advance and decide on the sort of creative concepts that will go with your brand because even though you can’t plan for everything, you can equip yourself with tools that’ll help you jump into action if the situation calls for it.

5. Know your brand inside-out.

One thing a lot of successful brands have in common is that they all have a clear idea of their own brand personality. This is as important as knowing your audience, since you’ll need to know who you are in order to make confident decisions about what to post. News travels fast, so you need to, as well.

A lot of agencies offer business branding in Dubai, if you’re unsure about your brand identity, or need help with audience retention and engagement.

Finally, know when it’s time to remain silent and when you might need to temporarily adjust your strategy. For example, in a major national tragedy or during a PR crisis your pre-scheduled posts may not always be appropriate given the situation.

As the best SEO agency in Dubai, Alpha candy can assist with your content marketing in Dubai and ensure you create incredible reactive social media content. To schedule an appointment, call or visit our offices today.

The Five Stages of Successful Content Strategy

There comes a time in the life of any business, when standing out from the crowd starts to feel like more of a challenge. If this is you, then a solid content strategy might be just what you need to take your business to the next level and gain a competitive advantage.

The Five Stages of Content Strategy

At Alpha Candy, we utilize a five-step process to creating an effective content strategy and content marketing in Dubai. Following these steps, ensure that we’re headed in the right direction when the content campaigns get launched. We don’t gamble with time and money by shooting blind, instead we do everything to ensure we meet the targets that we set out to hit.

1. Knowing Your Content Objectives

To begin your strategy process, you need to know your brand and your content objectives. Some of which could be:

• Boosting brand awareness
• Strengthening your brand positioning
• Increasing web traffic
• Increasing conversions
• Generating backlinks
• Creating partnerships
• Connecting with influencers
• Positioning yourself as a thought leader
• Winning the trust of your target audience

This is not an exhaustive list, as you may even have more specific goals in mind for your content.

2. Doing the Research

In this second stage, spend time investigating the content landscape, map out your existing audiences and create personas that will identify your typical users. Use analytics tools, to identify the content assets that are performing best your competitors and for you in terms of backlinks, social shares, organic traffic and conversions. This will help you see popular themes and formats, as well as any content gaps.

3. Brainstorming Campaign Ideas

Using the insights and knowledge gotten through your research, begin brainstorming content ideas. Usually, this involves many different specialists such as SEO, social media, account etc. but this way, you’re able to generate and assess ideas from many different angles.

After the initial session, pick your favorite ideas and decide on the best format for them before heading into the next phase of the process.

4. Refining the Selection

Before creating your campaigns, invest in search intent modelling and target magazines and blogs to ensure there is indeed a demand for them. Ideas that do not meet this demand can be removed, adjusted or refined so that they’re inline with the objectives you’ve set out to achieve. Any ideas that eventually make the cut have a higher chance of success due to this justification process.

5. Your Content Strategy and Roadmap

At the end of the process, you’ll have a series of campaigns that meets your content objectives. Create a content roadmap for each individual task which will map out the activities required on a monthly basis.

Once you have a solid strategy in place for your brand, ensure that your content marketing manager oversees its creative, timely and correct implementation or employ a digital marketing agency in Dubai to handle the entire process.

If you’d like to learn more about digital content strategy, visit us or call to schedule an appointment, As the best SEO agency in Dubai, we pride ourselves on our ability to deliver excellent work, while making optimal use of resources.

How to Choose the Right Website Design and Development Agency?

Whether you just launched a new business, or plan to start one. Having an online presence is very important as it tells people about existence of your business. A great website design needed for the growth and sustenance of the business, which is why the first step always is to choose the right web development company for your business.

With several agencies offering web design and development services in Dubai, choosing the best company for your business can be quite hectic. But before you rush into an agreement with a random company, it is wise to conduct proper research beforehand.

If you want to know what tips to consider before choosing a web development company, keep on reading:

Pay attention to the Portfolio

Look closely and assess the quality and diversity of work present in the portfolio, the types of projects handled in the past, as well as the expertise of the agency.

You can also approach the company and ask for relevant samples related to your project to get a more accurate sense of just how well your project will fare in their hands.

Read Customer Reviews

Social media platforms are a great way to find out the reputation of the company and how they handle their projects. A lot of users leave reviews on Google, Yelp, Facebook etc. going in depth with their views which gives a complete picture of the company. However, since some of the reviews may be biased, it’s advisable to read more than one before concluding.

Do They Offer Additional Services?

Although you may not need them, in the long run, your website may benefit from these extra services such as Graphics design, SEO etc. So, it’s best to pick a company that offers these services.

Cost and Quality

Even though you may prefer affordability when it comes to your projects, it is important not to compromise when it comes to quality. There are a lot of companies, that will promise to deliver your project at very low prices, don’t be fooled by them. An established and highly reputable agency, although a bit more expensive, will provide more value and abide by strict quality standards.

Check their Website

Ensure that you check the website of the company regularly in order to have an idea of their competence and responsibility. When visiting their websites, pay attention to the look and functionality as well as whether or not the company keeps its website updated.

Maintenance and Support

Since a website requires continuous maintenance to ensure it performs at optimal level regularly. The company needs to have provisions in place that offer services 24/7 just in case if anything goes wrong.

Familiarity with Design Trends:

Since design trends are always changing, a web designer must stay updated and informed on the current trends, including styles and various elements. To create a truly unique design, there must be a perfect balance between the latest design trends and an established one.

There are many other ways to determine the competency of an agency, always make sure to use these points to check out the agencies prior to entering into a contract with them.  Alpha Candy is a renowned Web Design Company in Dubai, with a strong portfolio and years of experience providing exceptional services to clients.

7 Reasons Why Your Business Should Invest In SEO

Digital marketing has become an essential strategy for every business, and the more buyers shop online, the more its popularity rises. So, although you may have a functional website for your business, if it’s not properly optimized for SEO, you can’t reap the benefits. Since a lot of people conduct millions of searches the internet daily, that’s a lot of potential clients you’re missing out on, and if you’re still not convinced,

Here are seven good reasons why your business should invest in SEO

 1. It fosters brand awareness

Brand awareness is basically public awareness about your brand and brand identity, for which SEO is very useful. Through the proper use of SEO, and local SEO, a business will appear at the top of search results, available to millions of internet users and potential customers, which in turn can generate revenue for your company.

2. Results in Higher Conversion Rates

As your website ranks higher on SERPS, your target audience will undoubtedly get to know more about the services and products you offer, thereby increasing the probability of converting visitors into leads and in turn sales.

3. Increases your Social Presence

Once you successfully optimize your website for SEO, the number of visits to your social media from your site will increase significantly, strengthening the connection between your brand potential customers.

4. Enhanced User Experience

With SEO comes better visibility and reach, as users do not have to go through various pages to find what they want on your website. Since positive user experience is an important element to ranking higher on SERPs, this will ultimately increase the success of your website.

5. Staying Ahead of the Competition

The digital world is constantly evolving, these days, a lot of people spending time researching online, comparing prices and reading reviews before making a purchase.

With SEO, you will be able to provide adequate information, boost confidence and trust while staying ahead of your competitors, leading to more traffic and more visibility.

The first step is to conduct a proper analysis of your market and target audience, before you begin strategizing on how to stay ahead of your competitors.

6. It is cost-effective

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, purchasing leads etc., SEO provides is far more cost-effective. And although PPC may drive more leads and traffic, organic SEO is still a solid foundation for your online presence.

7. Builds Credibility

Gaining the trust of consumers requires a lot of effort. A single bad review can ruin your entire business. People only trust your brand and services if your website appears at the top of Google search and has several great reviews. These can all be achieved through careful and proper link building, content optimization, social media engagement etc.

As one the best SEO company in UAE, we can guarantee you that using these advanced SEO techniques, will ensure that your business succeeds greatly, as you now know, without SEO, your website is basically lost in a sea of analogous websites!

At Alpha Candy, we offer some of the SEO services in Dubai, contact us today to schedule a meeting or consultation,

The Ultimate List of Reasons Why YOU Need SEO!

Several businesses today know that SEO is needed for their digital platforms, and understand the benefits they will get from the implementation of SEO services in Dubai.

But apart from improving the overall searchability and visibility of a website, what other tangible value does SEO offer? Why is it so important?

Read on for 12 reasons why businesses need SEO to take their brand to the next level.

1. Organic Search Is Often the Primary Source of Website Traffic

Organic search plays a huge role in the website performance of most business’s, in addition to being a critical component in ultimately getting users to complete a conversion or engagement.

Since Google, is the most visited website in the world, with a large majority of the world with access to the internet visiting it at least once a day for information. Being highly visible on the platform will always work in a brand’s favor.

2. SEO Builds Trust & Credibility

The goal of SEO is to establish a strong foundation for a well optimized website to be easily discoverable in search. Due to the trust and credibility of the brand and its digital properties.

A lot of things go into establishing authority with search engines like Google, some of which include:

Quality backlink building.

Positive user behavior.

Optimized on-page content.

However, trust and credibility can’t be built overnight, it’s done over time and requires patience, effort, and commitment, in addition to offering a valuable product or service.

3. Good SEO Also Means a Better User Experience

Very few people realize that a better user experience is a huge part of getting organic rankings and maximum visibility. Since Google learnt to interpret a favorable or unfavorable user experience, a positive user experience has become a vital to a website’s success.

Quality SEO incorporates a positive user experience and using it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With rise in mobile traffic, local search has become an important part of small- and medium-sized businesses’ success.

Through local SEO, you can optimize your digital profile to a specific vicinity, for example of you’re based in Dubai, using local SEO in Dubai so people can find you quickly and easily, will bring them even closer to making a transaction.

5. SEO Affects the Buying Cycle

Customers do their research! So, using SEO tactics to relay your messaging such as good deals, new innovative products and/or services, as well as the importance of what you offer customers will be very useful and impact the buying cycle in a positive way if done correctly.

As a brand, you must make yourself visible where your customers are to establish a worthy connection. Through local SEO, your visibility is enhanced.

6. SEO Is Quite Cheap

Sure, you’ll have to spend a little money, but in the grand scheme of things, SEO is relatively cheap, and the payoff will be great in terms of a brand’s benefit and bottom line.

So, don’t look at it as a marketing cost, but rather as an investment as you’ll reap the rewards of good SEO implementation for years to come.

As one of the best SEO companies in the UAE, we would be happy to help you take your business to the next level. Contact us today for a consultation.

5 Factors That Contribute to Local SEO Success

Local SEO has been without a doubt, one of the greatest influences on the digital economy today. The results of which can mean the difference between staying relevant and losing to somebody who is better at SEO than you are.  It is no longer just about having an online presence, Local SEO has now become an absolute need for all organizations.

As more and more businesses realize the importance of local SEO and begin to focus on leveraging its advantages for their business, we’ve listed the top 5 factors that can contribute to local SEO success.

1. Google my business profile optimization

Creating a Google my business profile is really easy, you just need to update it with as much accurate information as you can about your business to enrich your profile, then select the best categories for your business and finally connect it to your social media channels. Doing all these correctly, will enable you improve your visibility on local search engines.

2. Creating valuable content

If you want to rank high on search engines, it’s important to create and publish informative & useful content regularly. Having a web site with consistent viewers for long periods of time, establishes you as an authority and increases your ranking in the SERPs. However, while you’re creating content, don’t forget to Geo-tag your images, add service & location ALT text to images and add accurate contact details / contact form so your users know how to contact you

 3. Get Authentic Customer Reviews

Generating authentic positive reviews, while very good for business is not an easy task to achieve. Try to shoot for at least ten reviews on Google my business and ten more on other review sites. To get the reviews, encourage your customers to share their experiences online, and make it easy for them to leave reviews.

4. Focus on updating & creating high quality Links

We tend to forget about links, when it comes to local SEO strategies. Links are very important, so getting lots of locally trusted and relevant links back to your website is necessary in order to improve your local business rankings and visibility in local search results.

You can earn links from high authority sites with lots of traffic, using locally relevant keywords as your anchor texts to help you to rank higher when people search using those keywords.

5. Implement a simple social strategy

A lot of business owners don’t really understand the benefits of social media, and instead choose to ignore it which is detrimental to the success of local SEO for their organization.

Since social media is quickly becoming one of the major indicators of authority & popularity for search engines, it is very necessary to get comfortable with the different social platforms and how to connect and build a network.

Alpha Candy is a leading Local SEO service provider and a renowned digital marketing agency in Dubai, with several years of experience. We are experts in Local SEO and would love to help your business rank higher on search engines.

How to Rank High on Google?

Businesses today are very concerned about their Google rankings and for good reason. A high ranking on Google can expose your business to a lot of traffic, resulting in greater sales. There are however three main sections on Google where your website can potentially rank, these are: paid results, local results, and organic results. Paid results are done through Google Ads, while local and organic results are free and therefore one of the most sought-after SEO services in Dubai.

In order to rank high on Google, you should optimize your website with the right keywords and design to ensure it appears in Google search results. To understand how to rank higher on Google, start with the basics: content creation and search engine optimization (SEO). These can help to drive more traffic to your website.

How to Rank Higher on Google in 6 Steps:

Ranking higher on Google, means learning search engine optimization essentials. These include finding relevant keywords, registering for a Google My Business account, optimizing your website for mobile, link building, getting positive reviews, and consistently updating your website with quality content.

Find the keywords your customers are searching for

Keywords are the words and phrases that customers type into Google when looking for information. Find the most popular keywords your customers use when searching online and then optimize your website for those keywords by adding them in blog posts and to web pages. You can use the Google Keyword Planner Tool, available through your Google Ads account to search for keywords.

Claim & Optimize Your Google My Business Page

A Google My Business (GMB) page is a free business listing through Google that allows your business to show up in organic and local results. It includes a lot of information, such as: ratings, price, category, description, address, hours of operation, and pictures. Having a Google My Business page is essential in order to rank in Google’s local results.

Optimize Your Website

You need to make sure you include the keywords you want to rank for multiple times throughout your site. Also, make sure you’re using appropriate meta tags, you have complete and recent contact information, and that you include relevant business information as text that Google can search.

Design Your Website for Mobile Search

It’s common knowledge that Google ranks mobile-optimized sites higher than those not designed for mobile, since nearly 70% of searches are performed on mobile devices. So in order to optimize your site for mobile, use a mobile-responsive website with compressed code and remove excess content to increase your page load time as sites that take too long to load lead to more page bounces which in turn leads to lower search results rankings.

Get Reviews on Google My Business & other Review Sites

Reviews are very important to your business as they’re a ranking factor on Google. People are also more likely to click and visit your business if it’s filled with a lot of good reviews. To start collecting reviews, ask your customers and even members of your staff to leave reviews on major sites such as Google and Yelp. Send out customer feedback surveys and add links to your review pages from your website.

Create Fresh Content with High-Volume Keywords

An easy way to ensure your website stays current and relevant is by keeping an active blog. This way you can create posts that use your keywords while also letting Google know your website is up to date. Write on topics that answer frequently asked questions or share your expertise in your industry and be consistent with your posts. This will allow Google to rank your site higher because you are continually offering fresh, relevant content to your readers.

If you’re in search of an SEO company in Dubai, we’ll help you rank high on Google which will enable you capture top relevant leads.

How to Shape Your SEO Strategy for 2019

Every year, there are new changes made in the field of SEO. Whenever this topic comes up, the question that arises in the mind of every search engine optimization professional in Dubai is “Is Google going to update the Search Algorithm and kill SEO?” This is because we’ve seen Google update its algorithm many times in a bid to maintain its position as the best search engine tool, which in turn drastically affects some SEO techniques and methodologies.

Since it’s becoming increasingly hard for people to determine the SEO techniques to implement and the ones to discard, we will address some of the most important tips to follow if you want to improve your website rankings without getting hit by any of Google’s Penalty or Algorithm Updates.

The best SEO strategies for 2019:

1. High quality Content is a necessity

The whole point of searching on Google is to find the most accurate and relevant results available, which Google does by looking for the websites, blogs, and web pages with the best and relevant answers, to list on the first three pages of SERPs.

In order to rank on one of those top spots, you need to publish content filled with high quality information that is relevant to your niche and key words, and will establish you as an expert/authority on your subject since consumers are always looking for comprehensive, in-depth content on niche subjects.

2. Improved visibility through regular branding

Most website owners, generally believe that since they’ve created good, high-quality content, Google will automatically show them on top. That unfortunately is naïve thinking. There’s no way for google to understand how good your content is without regular Branding.

If you don’t understand branding, it is a way to promote your website, content, and blog on various web platforms in order to gain more audience and traffic. The stronger your brand image becomes; the more Google recognizes your presence and prioritizes your content. 

3. Use keywords based on voice searches

Voice search is one of the new ways of searching on the Internet and is steadily revolutionizing the way users conduct searches. Local SEO will become more important due to the rise in voice searches. So it’s important to emphasize your local SEO strategy to earn more click-throughs and optimize your Google my business profile, making sure all details are correct and up to date.

4. Publish Original Content

Google is prioritizing authenticity and originality in SEO this year, so publishing original content and avoiding plagiarism penalties will yield significant SEO benefits such as lots of high-quality backlinks to your page.

The more unique your content is, the more value you’ll giving to your users. So, create and publish unique data which will result in dozens of backlinks and better SEO through increased authenticity. Avoid reusing old content or paraphrasing existing online content.

5. Optimize your website for mobile

Do not underestimate the importance of website design and marketing strategies for mobile. Google has said it will be launching a new indexing method prioritizing mobile sites over desktop sites. So, it is best to have a mobile-friendly, responsive website design, as well as a mobile URL, to avoid low rankings on the SERPs.

In conclusion, Even though people think SEO isn’t as effective as it used to be, it remains one of the most effective tools for improving business. As an seo company in Dubai with years of experience, we guarantee that if you follow these tips, you will get higher ranking for your website.