In business, what your customers say about you online, dictates the first impression other prospects have when they meet your brand because the internet is such a public thing.
Studies show that up to 93% of customers say that online reviews heavily affect their buying decisions.
As a result, you should pay close attention to the reviews you receive, because even though they are a small part of your online presence, they can be very important sales-drivers for you, which in turn affects youse.
This is because search engines seek to provide users with the most relevant and informative content on the topic they have searched for, and since online reviews are some of the most informative content available on a product, heavy emphasis is placed on websites that feature reviews.
Now you know why online reviews an important part of local SEO in Dubai, read on for how you can use them to boost your ranking.
1. Create a Reviews Landing Page
Since google prioritizes high-quality content, the reviews landing page has to be relevant, useful, and help the searcher with answers to their questions. The more relevant a page is, the more times people will go back for more, indicating its usefulness to Google which in turn increases the SEO ranking.
To make the most of this method, create a dedicated landing page with keywords targeting your business and location.
2. Improve Your Google My Business Profile
Without creating and filling out your Google My Business profile, chances are you may not rank high on Google. If you haven’t made one yet, start by claiming your Google My Business page and fill out your profile. Make sure to provide a detailed description of your business, lots of relevant images, as well as a local phone number and your businesses’ address.
Once you’ve filled out all the information, start collecting customer reviews via your business profile.
3. Respond to Reviews
It’s important to build a connection with your customers through timely response to reviews. It also shows future buyers that you care about their concerns and feedbacks.
Plus, review responses can also help you rank higher in local searches, because they provide an excellent opportunity for you to add in keywords through detailed responses.
5. Claim Your Business on All Relevant Review Sites
We all know by now that google reviews are the most important types of reviews when it comes to ranking high in local searches. However, your customer reviews across other top review sites can also push your business up the search rankings.
In order to do this, claim your business listings on any relevant sites you want to use, i.e. sign up and fill out your business profile in detail. This just makes sure that all the information potential customers might need from you is easy to find.
Some review sites include: Yelp, TripAdvisor, and other relevant review sites within your industry.
With online reviews, it’s best to go all out especially if you want to rank high in local searches. You can either publish them on your website, create a dedicated landing page, and give reviewers options of which review sites they can review on.