4 Questions Every Online Business Owner Must Consider

What is PPC and SEO?

The debate between SEO and PPC is an old one. While it makes sense to pay for top positions on Google SERPs and channel customers directly towards landing pages, search engine optimizing delivers long-lasting organic results at a significantly lower cost.

PPC

PPC advertising directs first-hand traffic towards the company’s landing pages through sponsored results by Google. It works by displaying ads on top of Google SERPs against a fee paid by the company for the keyword integrated into the ad copy. Each time a user clicks on the ad, an amount is deducted from the keyword’s budget – depending on the competitiveness of the keyword.

SEO

Alternatively, another method to get exposure, build robust traffic and direct users to organic pages is SEO or Search Engine Optimization. SEO allows the brand to gain visibility for its website on Google SERPs for free through organic practices. Although these practices take time to fetch traffic and thrust rankings, the results are firm and long-lasting than paid advertising.

Both practices yield distinct results in different aspects. To decide which solution is best for your online business, we have summarized the metrics in 4 major questions that every business owner must consider before selecting either of the two practices.

  1. How Big is Your Advertising Budget?

Each company has a specific budget allocated to its marketing. Before deciding between SEO and PPC, an audit must be done to calculate the spendable capacity of the company. A company with budget constraints will go well with SEO practices since little investment is involved.

E-commerce websites, particularly new ones, require a stronger response on landing pages to sell their products and services. To accommodate this, consistent traffic must pass through to convert potential customers and improve conversion rates. While SEO can help push a website’s rankings for the long haul, PPC can drive instant traffic, giving the brand a greater chance to generate income from its online store.

  1. Can You Maintain Your Website with Search Engine Updates?

A major weakness that encompasses SEO practices is the periodic updating of search engine algorithms. Search Engines Algorithms are coded metrics that crawl web content to rank its position on SERPs. When these algorithms update, sites rankings with one-way optimization can lose rankings overnight. PPC on the other hand channels a steady stream of visitors impervious to any intervention of in Search Engine Algorithms.

PPC involves a learning curve, starting with a light but highly targeted campaigns which bind the PPC campaign with the marketer’s Google Analytics Account. This distinctly segments different types of traffic the website receives from PPC, indicating whether the ROI is worth the expense or not.

  1. Is Your Industry’s Average CPCs Favorable?

Aside from budget, another important factor decides if the advertising capital will yield results or not. CPC or Cost Per Click determines the financial success of the PPC campaigns. The ROI a company expects, over or underpaying for each action, is ascertained by how much the advertiser is paying and the quality they are receiving from the investment. The goal is to identify and target clicks which are both valuable and inexpensive. Average CPC depends on business type and industry, but a standard across all industries is around $2. In other cases, stronger keywords require an aggressive budget. For example, the legal consultation industry makes a competitive environment where CPCs can reach as much a $50 for a phrase. This is where SEO comes as a feasible alternative.

  1. What is the Competition Level of Keywords in Your Target Niche?

Free Software such as Google External Keyword Research Tool are widely used by online marketers to determine the competitiveness of the target keywords by estimating their quality and search volume on Google SERPs. If the business niche against the keywords is dominated by authority websites, then it may take a considerable investment of time and money to make displace them. Under such cases, the sounder option is to invest in paid advertising instead of working years in organic SEO and achieving little or no success against hard-wired websites.

Get Your Website Audit Done by Alpha Candy

As UAE’s emerging digital marketing solution providers, Alpha Candy offers FREE A-Z website audit to help your company make the right decisions in online advertising. Our SEO and PPC executives are experts with over 10 years of professional experience, successfully helping clients from different industries achieve their desired goals in the affordable packages. To learn more about our services, visit our website alphacandy.com.

5 Steps to Social Media Marketing with ROI Commitments

The transition from conventional marketing channels to more fluid and result-raking media streams has influenced a significant portion of entrepreneurs and SMEs to take up their operations online where they can expose, capture and convert customers faster and in lesser marketing budgets.

The Social media giant Facebook accounts for world’s 7% of global ad marketing spend and 18% of global advertising revenues.

The effectiveness of SMM can be measured based on the type of activity, paid SMM campaigns or organic Social Media activities. Paid campaigns can easily be tracked at the backend of the Social Media channel being used. Care has to be taken to avoid reliance on vanity metrics like Facebook fans and Facebook page likes and concentrate on engagement insights such as comments, shares and impressions.

  1. Define the SMM goals and KPIs

KPIs are key performance indicators that define the targets a brand pursues in order to accomplish its business goals. However, when using SMM, it is critical to determine if the KPIs are awareness oriented or designed for sales progress. If the purpose is ROI, then dollar value can be assigned to businesses conversion goals to gauge its marketing spend against the impact it produces in terms of conversions. Similarly, awareness is also pivoted on certain measurement principles that a business defines from its KPIs. These may range from the organic following, likes, shares and comments generated from a brand’s social media page.

  1. Align the SMM Goals with Business Objectives

To derive the desired response from SMM campaigns, advertisers must integrate the company’s business objectives and corporate identity into its social media components. Essentially, this entails adding the company’s corporate model with digital trends by mapping good content with revenue generation KPIs for example products purchases, customer signups and free trials. Businesses working up for brand awareness seek more long-term KPIs such as brand mentions, impression and the total number of followers or subscribers it has.

  1. Competitor Benchmarking

Staying informed of the latest trends and competitor performance is crucial for a business striving for ROI. Intelligent marketers often visit competitor SM pages to learn their success in reaching the target audience, how they relay unique selling proposition and the frequency of posts on their timeline. To cultivate results accurately and preserve a good edge in digital marketing, deep-seated competitor analysis is a top priority and holds no alternative.

  1. Assign Measurements and SMART goals for Each KPI

Most marketers are unaware of how to assign monetary values to KPIs. There are 5 scales marketers can use

  1. Customer Potential: Buying capacity of each customer
  2. Average Sale: Average sales of products/services from company site
  3. Lifetime Value: The average earning derived from each customer
  4. PPC Valuation: Average cost of Ads to achieve same social media results
  5. Lifetime Value Multiplied by Conversion Rate: Worth of each visitor against conversion percentage of each visitor
  1. Efficient SMM Conversion Tracking

Google Analytics is a free tool marketers use to list tracking of website traffic. An advertiser’s ability to retain traffic is directly proportional to the knowledge he/she has on visitor behaviors, consumer-merchant interaction and the inflow of traffic towards the website from different platforms. Google Analytics can monitor how often a visitor lands on the company’s website through any of the company’s social media accounts on Facebook, Twitter, Instagram, and LinkedIn etc. This helps to distinguish which social media account is most actively engaged along with other valuable statistics necessary for designing ROI centric social media campaigns

How AlphaCandy Can Help

As UAE’s rising digital marketing agency, AlphaCandy focuses on providing accurate and cost-effective digital solutions to facilitate businesses in reaching an explosive online growth with strategic benefits. We are in strategic partnerships with UAE’s leading brands, helping them allocate budgets efficiently to build a vibrant business presence while promoting pleasant experiences for their customers. As SMM specialists, we help your brand get the best exposure and visibility on social media streams through creative content, tailored graphic designing and interactive posts that generate healthy ROI.

5 Tips for Choosing a Reliable SEO Company

Search Engine Optimization (SEO) is one of the most essential tools in the digital marketing toolbox. Any brand that seeks quality exposure, cyclic lead generation, and a profound corporate identity must integrate SEO into its marketing mix. However, choosing an SEO partner for your brand is more than what meets the eye. To help you narrow your search, we have designed a guideline that will bring you closest to the best SEO Agency in Dubai.

How Does an SEO Agency Benefit You?

Company that offers services for search engine optimization must be benefit you with,

  • A peace of mind as you focus on running your business
  • A robust, attractive and functional website with great user experience
  • Enhanced rankings on all major search engines such as Google, Bing and Yelp

All this would translate to higher rankings, higher organic traffic, lower bounce rates, increased lead generation, increased conversions and ultimately increased revenues.

These are just the borderline benefits. A great company will most definitely have more where this comes from. So here are the 5 major things you must look out for when hiring an SEO company for your business, company or brand.

  1. Set Your Goals First

To find the right vendor for the job you must first define which sectors of your online presence need improvement. If it’s just bad rankings and lousy traffic, then a little pinch of SEO will do. However, if things are south, then your entire website could require working top to bottom. However, if you can’t figure out which areas to plug, you can hire an SEO expert to audit your website and prove where to start first.

  1. Get Word of Mouth

The best way to obtain an unbiased opinion about an SEO contractor is through actual word of mouth. Reading testimonials, online reviews, studying references or contacting clients directly will allow you to get a deep insight into the company’s overall performance from consumers who already have experienced their services. You can use sites such as Google, Yelp, Glassdoor, Clutch or other popular platforms for good quality reviews.

  1. Build Trust

Trust is among the cornerstones of any professional relationship. While hiring an SEO agency, it is imperative to build a trusting relationship and use the opportunity to see how well the business connects. Does the meeting go accounted for? Are their work methods professional? Is the package worth the money? How well are their reporting procedures? If the trust is well placed, then you will get answers to all these questions satisfactorily.

  1. Monitor and Track Data

An SEO firm must be able to track and measure your company’s online data and generate results based on it. This data will include phones calls, website forms, site activity, click through rate, and other engagement metrics. The SEO company must provide you with a strategy based on the tracking results so you may take accurate decisions based on it.

  1. Plan Budget Accordingly

Last but not the least, before putting the agreement to ink, make sure you plan your budget ahead of time. Ask for packages, deals or customization options, so it suits your price range. A good SEO company will have predefined as well as customizable packages to choose from which will definitely lay the path for you. Most importantly, see if the package appropriates your goals and objectives.

What Can SEO Do for My Business?

Regardless of whether a company is of international stature or a local Dubai brand, it cannot solely rely on word of mouth as its primary medium for marketing. It needs good SEO in order to increase its visibility, generate traffic, create a loyal customer base and build a robust corporate identity. SEO is more than just a tool for digital marketing; it is the building block for a company’s growth and success. It is crucial for a brand to not only have an online presence but also to have a reputable ranking and credibility among search engines. This is the what drives the customers towards the brand’s pages.

These 6 points explain why SEO is essential for a business to prosper.

SEO is a Long-Term Investment

The initial cost might seem a bit surprising, but any qualified SEO consultant in Dubai would argue that it is a long-term investment with a great payoff. Boosting SEO rankings is a marathon, not a sprint, it will require time, but it has a considerable ROI.

SEO Helps the Brand Stay Relevant

As the world is continually evolving, it is necessary to evolve with it and adapt to the changes; it is key for any thriving business. Regularly updating the brand’s SEO according to the new developments in search engine optimization Dubai helps the brand stay ahead of its competitors.

SEO Boosts the Growth of Local Businesses

Local SEO focuses on businesses specifically within a region or a city. Dubai SEO experts boost the rankings of local businesses by adding backlinks, local citations, and location or business relevant listings on the company’s website. It is a tried and tested method to improve the rankings in the world of SEO marketing Dubai.

An Enhanced User Experience

Usability and accessibility are among the most important elements in generating a good user experience. The better the SEO of a site, the more access the consumers have to that site. An increase in user experience results in an increase in the overall generated traffic. Since Google rankings partly depend on positive consumer feedback, an enhanced user experience will also improve the SEO rankings of the site.

Conclusion

In this new era of technology, SEO has become the air that companies breathe to live. It is an imperative part of marketing strategies and accounts for a significant portion of the digital presence the brand takes online. Therefore, keeping up with the latest SEO tactics has become a necessity for brands to stay relevant and ahead of their competitors.

4 Techniques to Enhance Digital Marketing Strategies

With the advent of the modern age and rapid evolution in technology, developing a sound digital marketing strategy is vital for achieving business objectives in today’s era. Concerning digital marketing UAE trends, each strategy has to be optimized according to the criteria of the organization as well as various factors governing trends, target audience, and other factors.

Following are 4 techniques for designing a foolproof digital marketing strategy:

  1. Conducting SEO Frequently

Instead of considering SEO to be a one-time investment, integrate it entirely within your digital marketing strategy. The digital marketing agency UAE permits conduct frequent SEO of products and services to ensure the website and its content are being noticed by search engines. SEO must be implemented at least every quarter for remaining relevant to the target audience. In comparison, Google updates its algorithm close to 500 times annually, which just shows adaptive SEO is the key to a brilliant digital marketing strategy.

  1. Customer is King

Emphasis on products and services as well as working towards noticeable online presence is an effective approach but ultimately serves a singular purpose: the customer. Most brands tend to neglect the target audience in pursuit of business objectives and ultimately end up with results which might incorporate quality but are do not fulfill client demands.

  1. Don’t Forget About Email Marketing

While classified among the oldest of digital marketing techniques, email marketing is reliable and allows direct communication between potential leads and brands. It can be used to promptly contact targeted audience and convince them with pitches generated according to their demographics. Besides being free, they do not encroach upon private space and can be both viewed and answered at the recipient’s leisure.

  1. Blogs for Generating Potential Leads

One of the most organic and rewarding methods for generating authentic traffic is blog posting. Generating relevant content adds to the indexed pages on the website and facilitates search engines and potential leads to find your website. Moreover, it establishes trust and builds dominance in target market niche, which can be used to influence trends. The various digital marketing agency Dubai houses are fully capable of providing quality blogs guaranteed to attract potential leads.

Your Digital Marketing Strategy Matters

Deploying a proper digital marketing strategy is imperative for attaining successful results. These 4 techniques are crucial for any brand and ensuring quality conformance in these sectors will yield positive results.