What is PPC and SEO? The debate between SEO and PPC is an old one. While it makes sense to pay for top positions on Google SERPs and channel customers directly towards landing pages, search engine optimizing delivers long-lasting organic results at a significantly lower cost. PPC PPC advertising directs first-hand traffic towards the company’s […]
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The transition from conventional marketing channels to more fluid and result-raking media streams has influenced a significant portion of entrepreneurs and SMEs to take up their operations online where they can expose, capture and convert customers faster and in lesser marketing budgets. The Social media giant Facebook accounts for world’s 7% of global ad marketing […]
Search Engine Optimization (SEO) is one of the most essential tools in the digital marketing toolbox. Any brand that seeks quality exposure, cyclic lead generation, and a profound corporate identity must integrate SEO into its marketing mix. However, choosing an SEO partner for your brand is more than what meets the eye. To help you […]
Regardless of whether a company is of international stature or a local Dubai brand, it cannot solely rely on word of mouth as its primary medium for marketing. It needs good SEO in order to increase its visibility, generate traffic, create a loyal customer base and build a robust corporate identity. SEO is more than […]
AlphaCandy is UAE’s premier Digital Powerhouse, supplying end-to-end digital solutions to build your business a formidable brand presence. As trailblazers of the Digital industry, we’ve been in the market long enough to know that UAE businesses don’t get a fair share of their marketing potential as promised by service providers.
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